How To Use 3D Renders On Your Business Site

Business owners need to discover new techniques for attracting customers and boosting customer retention. Failing to capitalize on these opportunities could put your business in a risky situation. You need to look long and hard to find ways to beat the competition. The options are plentiful but some techniques will prove to be more beneficial and cost-effective than others. Within this guide, readers will learn how to use 3D renders on their business site and the reasons they should.

What Are 3D Renders?

First and foremost, business owners should learn a little more about 3D rendering. When visiting most online retail establishments, you will find 2D images of products. The retail site is trying to sell products and they want you to decide based on 2D pictures. You’ll be able to swap through several pictures that show the item from several sides and angles. 3D models are different. With 3D models, you can turn, tilt, and swivel the product image.

This helps you gain a better understanding of the product so you can find out how it will look in your home or office. 3D renderings of the products will be very helpful on your website because they give the customer a better and more thorough representation of the product.

How To Use Them

Using 3D models on your business site is an effective way to keep customers happy. Just remember that you’ll need to hire someone to transform your original 2D pictures into 3D renderings. Thankfully, this doesn’t need to be overly difficult. All you have to do is hire a professional. Once you’ve done that, you can send the professional your 2D pictures. The professional will finish the work and send you the 3D models.

After that, you can store the images in a 3D asset management system and add them to your website. From there, the customer will be able to take advantage of the models so they can find what they want.

Why Use Them?

Ultimately, your customers are unsure of what product is going to work best for them. They’ll search for many hours until they finally purchase a product. As a business owner, you’ll want to simplify this process for them. To do that, you should give visitors as much information as you can. Furthermore, you should give them access to pictures that will give them a better understanding of the product. 3D models work best here because they better represent the product than 2D images.

With that being said, you can likely boost your conversion rate by adding 3D models to your site. Once your customers have experimented with this technology, they’ll return again and again. Furthermore, they’ll know what they’re getting so the risk of a return will be significantly lower.


Business owners have a variety of tools at their disposal. However, some tools are better than others. 3D renders are very effective because they’re straightforward, effective, and affordable. As a business owner, it is a good idea to learn more about this technology so you can use it to lure customers and reduce returns.

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