Egyptian Tourism Ministry Sets Off New Campaign in Italy

Amid the reports of lack of foreign currency reserves and the downward spiral of the Egyptian pound, the Tourism Ministry is doing what it can to help the country recover.

The video above, posted last week to YouTube, is the start of a new push to bring tourists, and their foreign currencies, back into Egypt. The Tourism Ministry states in a recent press release that there are “positive indicators” in the Italian tourism market compared to past months. The ministry is also endeavoring to increase flights between the two countries in an effort to make travel easier for Italians wishing to come to locations featured in the new campaigns, including South Sinai, Luxor and Aswan.

Last month, Egypt’s ambassador to Italy, Amr Helmy, reported that Italy had agreed to increase direct flights from a number of Italian cities to Egypt’s Red Sea resort town of Sharm El Sheikh.

WE SAID THIS: Nearly four million Egyptians work in the tourism sector, which makes up 12.6% of the country’s total employment and around 12% of the country’s economy.