Bella Hadid’s Rise from Runways to Chopard Ambassador: A Look at Her Biggest Brand Campaigns
From her debut into the fashion world in 2015 to her rise to ultimate supermodel stardom, having become a mainstay on every major runway from Balenciaga and Versace to Fendi and Stella McCartney, Bella Hadid is the ultimate fashion icon and trailblazer.
With her prominence in the fashion world, global brands have been choosing her to be the face of their campaigns. Her most recent brand ambassadorship is with the one and only Chopard.
So with that, why not take a step back and see her history of successful collaborations with top-tier brands, including her most recent work with Chopard:
2024: Chopard
Just recently, Hadid earned the coveted role of becoming the new global brand ambassador for the luxury Swiss jewelry house Chopard. The model is taking over from Julia Roberts and bringing a new, fresh, and youthful energy to the brand.
When she was announced as a brand ambassador, Hadid immediately got to work, taking part in a special shoot for Chopard. Renowned photographer Alasdair McLellan shot the campaign, which included Chopard’s most beloved collections, including Ice Cube, Happy Hearts, and so on.
2023: Charlotte Tilbury
Known as the British luxury makeup and skincare brand, it is all about empowering everyone to feel and look like the most beautiful version of themselves.
Back in 2023, Hadid became the new face of Tilbury and its creative partner. The supermodel ended up collaborating with the brand on new product innovations as well as being the face of their campaigns as part of the brand’s tenth anniversary.
Her debut campaign for the brand was for its new Airbrush Flawless Lip Blur, a matte liquid lipstick that easily blends and gives the appearance of having just been kissed.
2022: Swarovski
Jewelry brands love Hadid. Before she became the brand ambassador for Chopard, she was the face of Swarovski. This was back in 2022 when she starred as the face of Swarovski’s newest campaign.
That particular campaign was conceptualized by Giovanna Engelbert. Each image depicted the many sides of the crystal and how it is a versatile accessory. At the center of that campaign was Hadid, who exemplified a liberated approach to fashion.
2021: Michael Kors
Back in 2021, fashion brand Michael Kors launched its #MKGO collection, which features loungewear and athletic-styled designs. The face of the campaign at that time was the one and only Bella Hadid.
In the campaign, Hadid donned their latest collection, from joggers and T-shirts to leggings, all in a color combination of optic orange and chocolate brown.
2020: Calvin Klein Swim
The gorgeous model has always been a magnet to global brands. That is why one of the biggest names in the fashion world, Calvin Klein, had their eyes set on the model. All the way back in 2020, Hadid starred in Calvin Klein’s new swimwear campaign.
She was the face of their Spring 2020 Swim collection, which was shot by British fashion photographer Charlotte Wales. In the collection, you’ll see Hadid dressed in 90s-inspired swimsuits, including a hot pink swimsuit and a black one-piece in which she is seen posing underwater.
2017: Tag Heuer
In 2017, joining the likes of Cara Delevingne and Chris Hemsworth, Hadid became the newest brand ambassador of Swiss luxury watch brand Tag Heuer.
To cement her new role, she starred in a campaign shot by iconic American photographer Cass Bird. In the campaign, you’ll see Hadid donning one of their black watches and pairing the look with black boxing gloves to give the shoot an edgy look.
2016: Dior Makeup
Early on in her career, Hadid was so iconic that she was picked out as a brand ambassador. Back in 2016, she became the ambassador of Dior makeup, where she starred in a series of videos for the French fashion and beauty house. She also walked for Dior as part of its cruise collection catwalk.
Through her wide and expansive career as not only a model but also a brand ambassador, you get to see how much Hadid is an iconic figure in the fashion world, one who is only set to grow.
