A Spanish organization called Aid to Children and Adolescents at Risk Foundation, or ANAR for short has come up with a fantastic campaign against child abuse.
A fresh take, with a hidden ad focused on not only spreading the message to adults but instead integrating a key part targeting kids themselves. Offering a helping hand or just letting them know that they have someone to call.
Now, considering that we are all supporters of the cause and creating awareness this is not what got our attention about this ad in particular. The creative have actually meshed both messages to the older and younger demographic in one. Confused? It basically works where anyone above the height of 4ft 5 inches is delivered one message where as anyone bellow gets the full message. Playing on a lenticular image, the ad is meant to create a form of awareness to kids even if their abuser is standing near by.
Check out the video bellow and see what i mean.