Jessica Toutounji isn’t one to blend in. Known for her eye-catching looks and fearless fashion choices, the Egyptian style creator has made a name for herself by wearing what she loves rather than what everyone else is wearing. From bold statement pieces to unexpected styling combinations, her outfits are a masterclass in dressing with confidence.
Now, she’s sharing her fashion playbook, revealing the trends she’s obsessed with, the ones she’s skipping, and her go-to tips for creating memorable looks all season long.
The Trends She’s Currently Into
A trend Toutounji is currently eyeing is the racerback top: a chic, versatile staple that can easily be dressed up or down depending on the occasion.
She’s also loving the return of the drop-waist silhouette, which is making a full comeback and slowly finding its way back into wardrobes everywhere.
Wardrobe Staples Worth Investing In
For her, a great basic is more than just a wardrobe staple; it’s an investment. Rather than chasing fleeting trends, Toutounji pays close attention to quality, fabric, and construction, choosing pieces built to last.
Her go-to essentials are often crafted from pure blends, with Uniqlo remaining one of her favorite destinations for timeless basics that can be worn for years to come.
A Case for Overalls
If she could bring back one forgotten fashion trend, it would be overalls. Effortless, practical, and easy to style, they’re the kind of pieces you can throw on and instantly look put together.
Her love for them runs deep; she’s been wearing overalls since childhood, and years later, she still isn’t afraid to reach for a well-made pair.
Reclaiming Her Individual Style
Social media has started influencing the way people dress a little too much. Toutounji is ready to move past trend-driven aesthetics like the “clean girl” look, believing that style should be personal, creative, and a reflection of individuality.
Rather than dressing for the algorithm, she encourages people to embrace what genuinely feels like them and develop a style of their own.
If I like something, I wear it regardless, even if it isn’t trending.
The Trends She’s Ready to Leave Behind
Toutounji believes trends can be exciting until they become impossible to escape. The military jacket is a perfect example. What started as a fresh and stylish statement piece quickly lost its appeal once fast-fashion brands flooded stores with countless versions of it.
The same goes for waist scarves. While she appreciated their styling potential, their rapid rise in popularity left them feeling overdone, taking away much of the excitement that made them stand out in the first place.
Her Style Philosophy
Toutounji describes her personal style as fun and fluid. She enjoys experimenting with different looks, switching things up without following fixed rules, and giving herself the freedom to explore fashion in a way that feels expressive and unrestricted.
I love playing around with different pieces. I don’t limit myself to anything specific, and that gives me the freedom to experiment with different styles and colours.
With a style that’s equal parts bold, playful, and unmistakably her own, Jessica Toutounji has become one of the fashion voices worth paying attention to. From the trends she’s embracing to the ones she’s leaving behind, her approach is a reminder that great style isn’t about following every trend; it’s about wearing what feels right for you. And with her summer fashion playbook in hand, our warm-weather wardrobes are looking a whole lot more exciting.
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