Fashion & Beauty

The Most Stylish Young Arab Women

Women with a unique style always stand among the crowd, they are the ones who inspire others to express their personality through their outfits. They are also the ones who inspire women to dress as if the streets are their runway. Therefore, we’ve decided to highlight some of our favorite young and most stylish Arab […]

15 Wardrobe Basics Must Haves for Guys

15 Wardrobe Basics Must Haves for Guys

It’s more than often usual to find guys lost in clothing stores, trying to figure out what to buy. The only thing worse than a trend resisting guy is a trend slave. To balance out between both, your wardrobe needs to have a decent infrastructure. If you’re not into the trends, these timeless classics will […]

15 Wardrobe Basics Must Haves

15 Wardrobe Basics Must Haves

Ladies, most of us are shopping addicts and we have to admit that when shopping, we always get attached to trends, because statement pieces somehow manage to look extra amazing on the mannequin. When you go home and you don’t feel like you have anything to match with your new statement piece, it just doesn’t […]

Cairo Look Book: Showcasing Egyptian Street Style

Cairo Look Book: Showcasing Egyptian Street Style

The Cairo Look Book is a brand new street style blog that’s all about showcasing Cairo fashion through everyday Cairenes who are dressed to impress. The team – made up of trendspotting co-founders Esraa ElKhodary and Lenah Hassaballah – scouts Cairo’s fashionistas in their natural habitats, whether it’s at their local hair dresser, a café, […]

What Not to Wear This Eid

What Not to Wear This Eid

When it comes to fashion, it’s usually about taste. But some trends have been taking more time than they deserve and people just need to stop already. The temperature is dropping and you need to adjust your wardrobe accordingly, anyway. So bid adieu to your summer collection and these five officially-over trends. Here’s what NOT […]

London Fashion Week’s Top Shows

London Fashion Week’s Top Shows

London Fashion Week, the second major fashion week previewing designers’ Summer and Spring 2014 collections, just wrapped. Many designers were featured but British models and designers were in full force, naturally. With romance and glam dominating, here are the best collections showcased at LFW last week: Mulberry Mulberry head designer Emma Hill has set the […]

New York Fashion Week Top Trends

New York Fashion Week Top Trends

If you don’t already know, New York Fashion Week is just one part of the four major fashion weeks’ family, which also includes London, Milan and Paris. Every February and September sees back to back fashion weeks in these cities. Since 1943, designers have previewed their lines in September for spring and summer of the […]

Fall 2013 Back To School Must-Haves

Fall 2013 Back To School Must-Haves

Hey, girls, we’re back to school! Sounds terrific, I know. But you know what that means… Shopping! Whether it’s your freshman or senior year, getting your wardrobe ready can get… annoying. You want to be stylish, make a statement, yet you need to feel comfortable for long school days. Here are some trendy pieces that […]

Attention Egyptian Girls: Snookie and JWoww are NOT Appropriate Fashion Role Models

Since I’ve been going hardcore style and beauty since I started with Scoop, I’ve decided to try out some stylish laughs. The other day, I was watching MTV and the infamous “Snookie & Jwoww” came on – the spinoff from the “Jersey Shore” reality show. While I was laughing about what had probably been the […]

Pre-Fall Wearable Trends

So funny how New Year’s Eve seems like last week and it’s already September. Fall is knocking our doors and as much as we can fight it, we need to get ready for it. Every lady needs a good transition between summer fun and fall drama. The runways for fall 2013 had unforgettable signature looks; […]