Youtube Goes All Ramadan On Us
YouTube announced the launch of a new Ramadan-dedicated channel that will feature 50 premium shows during the holy month. The channel, youtube.com/Ramadan, will feature the shows the same day they air on TV, allowing viewers to catch the series they might otherwise have missed.
In a joint venture between YouTube and Unilever, the channel will feature over 24 drama series, 38 variety series, and 26 online channels, most of which are from Egypt, with a few from Jordan, Lebanon, and the GCC. The channel will also ineherently make the Ramadan viewing experience social, as it naturally allows users to favorite and share videos.