The Brain Behind: WIF

Bassel El Sawy has passion in his eyes that will make anyone believe that dreaming and achieving is still possible. He is one of those young aspiring entrepreneurs who is struggling his way through the Egyptian market in order to excel by being innovative.

Being a partner and one of the founders of “Egyptian Entrepreneurs” company, their vision is to introduce new concepts of dining to Egypt by making it an experience rather than just a meal. His growing baby WIF (Wings in Flavour) has become so popular in the last year and half, that it has changed the perception of chicken wings in the city.

We sat down with Bassel and listened to his story, check it out: