Soulcare: Alicia Keys’ Cruelty-Free Brand is the Latest Treat for Every Arab Woman’s Beauty Bag
There is no doubt that American singer and songwriter, Alicia Keys, is one of the most popular and influential celebrities in the world. It was recently announced that she’s currently working on her new beauty brand, Keys Soulcare, which will cover skincare and hair.
The 15-time Grammy Award winner has fans in all parts of the world, including the Middle East. With her explosive popularity in the region, Arab women are super excited for the brand to come out. She’s currently working on a range of cruelty-free products developed with expert dermatologist Dr. Renee Snyder.
“I’ve been dying to share something really special with you. Something that will bring us closer to ourselves, our radiance, our confidence, and each other. A place where we can have real conversations about who we are and who we want to be” said Alicia on the announcement post on Instagram.
According to Emirates Woman, there will be a holiday range released in December before the full collection is unveiled in early 2021.