Scoop Team

Sallie specializes in photojournalism and live music photography. She spends most of her time with musicians and children, and the rest covering politics or turning words into art. She was supposed to be in Cairo for six weeks, and now it's been six years. Maybe there's something in the water...?24 Articles


Lenah’s friends would describe her as easy going, chill and a straight shooter: she says it like it is. She adores her huge, loud and proud Egyptian family, including of course the latest addition; her wonderful fiancé who has somehow managed to fit his way into the crazy bunch. Her dream is to become a foreign correspondent, taking her baby along with her (that is her Sony VG-10 camera). She has a weak spot for greasy American food, witty humor, and sad romance movies.23 Articles


Everyone calls her Noussa. Nesma will read anything that comes her way, and gets easily distracted by the sight of a book. Nesma bakes A LOT more than she should. She loves all animals, but favours cats and advocates for animal rescue and welfare in Egypt. She loves football and cheers on Juventus. Addicted to shoes and design. Recently, Nesma discovered that she loves to travel inside of Egypt and has just been wandering around the country ever since! She also believes she's part witch. And might take over the world with her cat, King Mario.23 Articles


Jackie Khoury, a.k.a JKpinkie, is this unconventional little thing going around scribbling doodles and thoughts about everything and anyone. Her motto in life is: " I see the world through Pink colored glasses", while her articles are the funniest shade of dark sarcasm.22 Articles


A creative AD-dict who gets high on original ideas.. passionate about Egypt, advertising, branding, social media, shisha and his curly hair.. Working in advertising and communication in KSA, Dubai, Beirut and Cairo; Ahmed has taken it on as a personal goal to raise the bar of the Egyptian advertising scene to world class standards.. He keeps an ad critique blog that has been running since 2009.21 Articles


Confessed over-thinker, finds anything funny, and has no idea what she wants or what she's doing most of the time. Oh and the only way to take her laptop from away from her is to pry it from her cold lifeless fingers.21 Articles


Rula is the perfect example of a workaholic. She’s an advertising geek who is currently an account director at BBDO Proximity Dubai. She loves pranks, Cairo, and drinks a ridiculous amount of Redbull. No really, she has like 7 a day. She’s full of energy (mainly because of the RedBull) and can be found rocking out to Muse or admiring the work of Banksy, Warhol, Lichtenstein, and Frida.20 Articles


Ganna is the Social Media Specialist at Scoop Empire. She is very fun and energetic as she will give positive vibes once you start dealing with her. She studied Political Science, however, she chose to make a career shift to do what she loves the most; being creative! She loves to dance and sing all the time as he favorite song is "Ana Gad3". She has such an adorable Rottweiler, Milka, whom she should bring with her to the office more often.19 Articles


An optimist daydreamer who believes in fairies and unicorns, driven by her positivity and enthusiasm, yet logical and well connected to reality. She is a proud mother and wife, who treasures family and friends more than anything. Her biggest passion is music, followed by her love for basketball and photography. Writing is her favorite getaway, her own happy bubble where she translates her flashing thoughts into meaningful words and brings her imagination to life.18 Articles


Kareem Sheta is a civil engineer with a deep passion for writing and reading Agatha Christie novels. His passion for writing encouraged him to write his first novel, "The Perfect Day for Murder". One day he hopes to be the first Egyptian to win an Oscar for Best Screenplay. He is also addicted to Harry Potter and Nestle Butterfingers.18 Articles


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