The Gouna Film Festival has finally come to an end along with its daily dose of glitz and glam. The red carpet has been flooding with stunning women draped in silk, lace, sequins, and diamonds. Yet, one woman made a daring choice and went for a statement outfit instead of haute couture.
Sarrah Abdelrahman, the actress known for viral role as Heba in Sabe’a Gar, showed up on the red carpet with a white sharp-edged geometrical top with what appeared as splashed of color. It goes without saying the whole country that apparently became one certified fashion police show quickly analyzed her look, that is until she explained it all.
مصر بتنتج ١٢ مليار كيس بلاستيك في السنة. و ١-٥ ٪ من العدد دة بس بيعاد تدويره.. الباقي بيفضل مدة طويلة في قوالب القمامة…
The actress explained that she chose to take part in a global movement against plastic pollution. Egypt manufactures 12 billion plastic bags annually where only 1-5% gets recycled. The rest ends up polluting the sea or left in the sun to degrade and release a cancerous gas called methane. That being said, Sarrah chose to help raise awareness and wear a recycled top, created by Up-fuse, that consists of 20 plastic bags.
Up-fuse, a lifestyle brand based in Cairo, promotes a sustainable and eco-conscious lifestyle by designing and producing environmentally and socially responsible bags and products that support local communities in Egypt.