Red Bull Ser El King: Fans of Mohamed Mounir Are in for a Real Treat This Weekend!
Hands down, Mohamed Mounir has been at the forefront of the music scene in the Arab World for more than four decades. The Undisputed King has a very solid fanbase on a local, regional, and international level, and it’s only getting bigger. Red Bull is making sure that this fanbase lives their best lives with this stunning campaign, Ser El King!
The campaign is a great deal for this dedicated fanbase. Firstly, it has an extensive interview with Mounir talking to Omar Taher, and it’s distributed over several episodes. This means a lot to his fanbase, as the inspiring figure didn’t appear much in interviews throughout his long career. Moreover, the campaign asks his fans to solve a treasure hunt, and some lucky winners will get to travel to Aswan and attend a private concert for the King. As hardcore Mounir fans ourselves, we find this campaign super interesting and love that we got to see this living legend speaking his truths.
