Ramascoops: CONO

There has been an explosion of chips brands in the Egyptian market in the past 2-3 years. It all started out with Rotato’s entrance to the market, becoming the first brand to compete with Chipsy which took the reign of the Chips market in Egypt for decades upon decades.

Lately we have seen a lot of new brands to hit the market and they’re all advertising! Heavily! One brand that really caught the attention of many is Cono. You might remember them by the crazy Do It Yourself ad submission competition they had that went viral for a while on youtube. Mnay great copries came out of that one. This Ramadan is there back but with a more joyful/inspirational message more than humorous.

Playing on the popular sites around Egypt and turning them into amusement park games such as a ferris wheel, merry go rounds etc. Turning normal places into happy ones with Cono 🙂 See if you recognize the voice over in the ad! and tell us who you think it is?

WE SAID THIS: Very nicely done…But why released so late in Ramadan?