Puma: The Creative Factory

PUMA supplies the materials, and you supply the imagination, this is Creative Factory. This year PUMA Creative Factory 3: Love Thy Planet, partnering with Wildlife Works and Lumi brings you the revolutionary Lumitype print process. Together they’ll be taking photography out of the darkroom and using sunlight to print on sustainable material.

They are challenging Middle Eastern youth to you to use their imagination by giving them the opportunity to work with Lumi first hand. Couple this with entertainment including camel rides (with a PUMA twist, natch), sand boarding, firedancers and live music – and you’ve got yourself one serious desert party!

The workshop & party are taking place this Friday the 14th of December at the Puma Desert Camp in Dubai! Check out the event page here.