Every year, April 1st rolls around, and marketers everywhere get their mischievous hats on, and the Middle East is no exception! From jaw-dropping creations to things we totally wish were real, these brands pulled off social media stunts that had us doing a double-take. Here’s a roundup of the Middle Eastern brands that almost fooled us this year.
Domino’s Pizza UAE
Domino’s Pizza UAE surprised us with an unusual new dipping sauce for their cinnamon pretzels: Karak! It’s a playful twist on the classic drink we all know and love, and honestly, it makes perfect sense. Why just sip it when you can dunk your sweet treat in it instead?
K9 Friends Dubai
Dubai-based pet shelter K9 Friends unveiled a drop we wish were real: meet “Dat,” a furry friend that’s part cat, part dog! Whether you’re a cat person or a dog person, Dat gives you the best of both worlds.
Koffee Kulture
Koffee Kulture had us almost believing their wildest promise yet: a toothbrush with a caffeine kick to jumpstart your day! Sure, we’re still wondering how that would even work, but a toothbrush that doubles as a coffee shot? Mornings would just never be the same.
Dubai Marina Mall
Dubai Marina Mall had us convinced we’d soon be cruising between stores in a boat! We hate to admit it, but the idea of sailing while shopping sounds pretty irresistible.
Burger King Egypt
Burger King Egypt jumped on the matcha takeover with a bold new creation: a burger with a matcha bun! With matcha popping up everywhere these days, this one didn’t take much imagination to believe, and honestly, we kind of want to try it.
Dubai Autodrome Circuit
Dubai Autodrome promised a whole new kind of thrill on its tracks with camels replacing race cars! Sure, pulling off a camel race might be tricky, but the idea alone definitely sounded like an unforgettable experience.
Pickl Jordan
Pickl Jordan brought a true taste of home to its menu with the Mansaf Burger! Sure, it might be a bit carb-heavy, but we love the idea of turning Jordan’s beloved national dish into a burger.
Snoonu Qatar
Smell something irresistible? With Qatar’s delivery app Snoonu, you could just point your phone at the scent and order what’s making your mouth water! While the tech isn’t quite there yet, we’re definitely hoping this becomes a reality one day.
Cinnabon Saudi Arabia
Cinnabon Saudi Arabia flipped its iconic dessert into a shawarma, turning the nation’s favorite treat into a sweet, handheld snack! Definitely a much easier (and less messy) way to enjoy it on the go.
Visit Abu Dhabi
Visit Abu Dhabi had our hearts racing with the news that Billie Eilish was coming on November 31, until we checked the calendar and realized our excitement was a little premature!
From ideas that seemed like a bit of a stretch to stunts we’re still wondering how they’re not real, Middle Eastern brands went all out this April Fools’ Day, delivering pranks that had our jaws on the floor!
We Said This: Don’t Miss… A KitKat Shipment Was Stolen, Here’s What Brands Across the Region Did Next
