Lifestyle Hotels Are The Region’s Latest Hospitality Trend and Here’s Why!
The Middle East is increasingly becoming a hot travel destination, whether it’s residents traveling locally, Arabs traveling regionally, or international tourists coming over. Since Millennials now constitute the bulk of travelers, a new concept that’s catering to their wants and needs is growing in the hospitality field in the region; lifestyle hotels.
The Boutique and Lifestyle Lodging Association defines lifestyle hotels as the next generation of boutique-hotels. They are small, intimate, and modern, with the feel of a boutique hotel, but with the perks of a large hotel chain – think loyalty programs and competitive rates. A few of the characteristics commonly associated with lifestyle hotels are that they’re quirky, cutting-edge, avant-garde, trendy, and funky; it’s easy to see why they would be popular among Millenials.
With a rapidly growing demand for lifestyle hotels in the Middle East, major hotel chains like Hyatt and Starwood have expanded to include new lifestyle brands and are opening hotels throughout the region, from Saudi Arabia and the United Arab Emirates, to Oman. Hyatt alone plans to introduce over 1000 new lifestyle properties in the Middle East.
From Marrakech to Dubai, here are a few of the region’s best lifestyle hotels.
1 Andaz Dubai The Palm
3 2Ciels Marrakech
5 O Monot Beirut
7 La Villa Bleue – Sidi Bou Said – Tunisia
