Arts

Levi’s Goes Underground With Their 2012 Lookbook

By Sherry El Kilany
0

Levi’s stepped outside of the box this season and teamed up with the boys at Else (Adam Mourad and Karim Fanous) to create a one of a kind video lookbook, for the brand!

I really tried hard to find something wrong with this! Maybe the models are ugly (Nope) Maybe the video isn’t gritty enough (Nope) Maybe the music sucks (Nope, downloaded the song). What is it about this ad that I love, maybe its the scattered faces of friends and acquaintances in it? 

I actually think its the actually choice of scouted locations throughout the video and the feel good vibe that made me believe “hey, maybe I need a pair of Levis Jeans?!”

If you remember we previously told you about this campaign, and how this same video was screened on a building in front of Coffee Bean in Zamalek, and in Downtown, Tagamo3! For those of us who didn’t get to see it live, just click play above

We Said This: Either way whatever it is, its a fantastically shot video! Welcome to the new generation of advertising geniuses.

Sherry El Kilany

Some call her a workaholic, others call her driven, she calls herself a hustler. Some find her outgoing, others standoffish, she's just a confused intro/extrovert.

Spanning over 10 years in the event and marketing industry, Sherry began her career in Egypt's burgeoning Sports Marketing industry, to quickly be recruited by the Middle East's largest Film Studio Rotana Studios to spearhead and manage their Marketing Department, before starting her own company Nineteen84 Luxury & Entertainment Management.

Along the way she built some of Egypt's most successful websites, leading up until Scoop Empire, a compilation of her and her 2 partners (best friends) brain child!

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