By Monaya Selim
It’s a fact that when it comes to making a living out of their art, artists always face an almost insurmountable challenge. Artists are usually known to be consumed by their art rather than preoccupying themselves with the business side of things. But two Egyptian twin sisters are aiming to change that.
Sara and Hania Seif are graduates of the American University in Cairo (AUC) in marketing communications and theatre respectively, and together they decided to start “More Of”, a company that focuses on helping struggling artists who majored in similar fields to make a living out of
The young entrepreneurs’ new startup is a social enterprise aiming to help aspiring artists develop the entrepreneurial skills to launch their own businesses so they can continue doing what they love.
‘More Of’ offers a three-month
In an interview with Arab
They achieved that by managing a chain of themed workshops including how to turn art into
The twins plan on expanding to supporting and promoting the
“We’re going to build an online platform for performing artists — theater, dance, and music — and it’s going to work like an online casting agency, where there’ll be a lot of opportunities posted for the artists”, Sara said.
Hania and Sara are planning to make the platform free so that any talented artist can join, but there will be a premium package. “Premium users will have an edge, where we’ll be their own consultants and manage their talent. We’ll basically be an agent for the artist”, Hania added.
The startup is still in its early stages but these talented young girls have no intention of slowing down. They have ambitions of developing it into a huge annual festival in Egypt to allow people to experience and engage with all kinds of art.
And according to Egyptian Streets, “More Of” will be collaborating with