BMW, Dior, Cartier: How Egyptian Celebrities Became the Faces of Luxury
By Malak Khaled
Amina Khalil has just been announced as the brand ambassador for BMW only a couple of days ago, marking a major milestone in her career. But she’s not the only Egyptian celebrity representing international brands.
From luxury fashion houses to beauty giants and automotive leaders, several stars have been tapped as faces for global campaigns. Here’s a look at the biggest names making waves on the global stage.
Amina Khalil – BMW
Egyptian actress Amina Khalil joined the ranks of global brand ambassadors as the face of BMW. Known for her effortless elegance and modern charm, she perfectly embodies the brand’s fusion of luxury and innovation.
Tara Emad – Chanel & Cartier
Chanel
Egyptian-Montenegrin actress Tara Emad made history in 2022 when she was named Chanel’s first-ever Middle East brand ambassador for fragrances and beauty. And She didn’t stop there.
Cartier
Her beauty also captured the eyes of Cartier, becoming the face of the brand and the embodiment of its timeless sophistication and luxury.
Mona Zaki – L’Oréal Paris
With her undeniable talent and enduring beauty, Mona Zaki was chosen as a brand ambassador for L’Oréal Paris. As an actress who has inspired generations, Zaki represents empowerment and authenticity, making her an ideal figure for the globally recognized beauty giant.
Huda El-Mufti – Bulgari and Dolce & Gabbana
Bulgari
In 2023, actress Huda El-Mufti became a Bulgari brand ambassador, representing the Italian luxury house’s high-end jewelry collections. Her magnetic presence makes her a natural fit for the Italian luxury house’s exquisite collections.
Dolce & Gabbana
A year later, in 2024, she was crowned as the first Middle Eastern ambassador for Dolce & Gabbana.
Yasmine Sabri – Cartier
A vision of sophistication, Yasmine Sabri became a Cartier brand ambassador in 2020, securing her place as a regional style icon. Her collaboration with the prestigious French jeweler is a perfect match, as she embodies the opulence and refinement that Cartier stands for.
Ahmed Malek – Dior
Actor Ahmed Malek was named a Dior brand ambassador in 2023, becoming the first in the region. His collaboration with the brand reflects his rising influence in the entertainment and fashion industries.
Salma Abu-Deif – Maison Valentino
Salma Abu-Deif’s striking beauty and contemporary style dazzled Maison Valentino, and she was chosen as one of the brand’s ambassadors. From editorial shoots to high-profile fashion events, she embodies the couture house’s bold yet refined aesthetic.
Amr Diab – OPPO
El Hadaba, Amr Diab, partnered with OPPO in 2024 as a brand ambassador, representing the tech giant in regional campaigns and promoting its latest smartphone innovations.
Rami Malek – Cartier
Rami Malek’s enigmatic screen presence translated seamlessly into his role as a Cartier ambassador. The Oscar winner actor brings a cinematic depth to the brand’s campaigns, blending Hollywood prestige with the timeless elegance of Cartier’s signature collections.
The Rise of Egyptian Global Icons
With Amina Khalil’s new BMW ambassadorship and a growing list of Egyptian stars securing major global endorsements, the influence of Egyptian celebrities on the international stage is stronger than ever.
As luxury brands expand their presence in the region, we can expect to see even more stars taking on ambassador roles, further bridging the gap between local talent and global recognition.
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