A billboard was caught on social media going viral with the question ‘Enti 3anes?’ which translates to ‘Are you a spinster?” To say the campaign backfired would be an understatement. It is very clear that the campaign attempts to tackle demeaning sexist stereotypes, which we have seen quite often of over the past year, yet no one took it lightly whatsoever.
Sunny cooking oil released the campaign with the hashtag إنتي ـ المثل# (you’re the example) with a series of social messages and Egyptian women’s struggles. However, young men and women equally refused to publicly share such a misogynistic comment, which was kind of impressive and unexpected.
Soon, the advertising agency behind the Sunny campaign came to their defense. The Hub stated that their goal was to shock the audience and grab their attention. The agency added that their message was a pro-women one, and degrading single women is the furthest thing from their campaign.
Read the full statement below:
WE SAID THIS: So now that the issue has been resolved, will people actually stop calling single women 3awanes (spinsters)? or is it just social media preaching?