Football boots have always been more of a statement. With AFCON 2025 already underway, Achraf Hakimi is turning heads, debuting an exclusive pair of Under Armour Shadow 3 boot designed in collaboration with Moroccan artist Hassan Hajjaj.
A Design That Talks Culture
These aren’t your average cleats. Inspired by Morocco’s vibrant heritage, the Shadow 3s feature bold red and black tones, crisp white laces, and intricate detailing drawn from sfifa, the delicate braiding found on traditional djellaba robes. Hajjaj’s touch transforms cultural artistry into performance innovation—proof that sport and heritage can intersect beautifully.
Only 30 Pairs in the World
The exclusivity of the Shadow 3 boot makes them almost legendary: only 30 pairs exist worldwide, each handcrafted to Hakimi’s measurements and packaged in artisan-made boxes from Marrakesh’s medina. It’s a blend of performance engineering and cultural storytelling, where every stitch tells a story beyond the pitch.
Still to Make Their Pitch Debut
While Hakimi didn’t feature in Morocco’s AFCON opener due to injury and couldn’t show the boot on the pitch, they’ve already stolen the spotlight. Fans are buzzing to see them in action, and who knows, they might just become a lucky charm for Morocco’s AFCON campaign.
Kicking Tradition Forward
The Under Armour Shadow 3 isn’t just a boot; it’s a statement. It’s a playful yet intelligent fusion of tradition and innovation, proving that football can wear its heritage proudly. Hakimi’s debut might have been off the pitch, but with this boot, he’s making a style statement that fans won’t forget.
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