They Invented a Pizza Box that Plays Movies

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Yes, this is a real thing. The creative minds at advertising agency Ogilvy Hong Kong actually designed not one, but four Pizza Hut delivery boxes that double as movie projectors.

 

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Each of the Blockbuster Boxes’ four themes come with a different movie download. The “Slice Night” box features a horror film, “Anchovy Armageddon” caters to sci-fi fans, the “Fully Loaded” box is for action and “Hot & Ready” includes a romance movie.

 

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Setting up the movie projector takes only four steps. First, punch a hole in the side, as above. Second, insert the lens from the little table into the hole.

 

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Place the table upside down in the middle of the box behind the hole. Then, scan the QR code on the side of the box to find your movie.

 

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Adjust the brightness on your screen, place your phone on the table and voila.

 

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Movie night from your pizza delivery box. Brilliant.

 

 

 

WE SAID THIS: We hope they bring this to the Middle East!

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