With the launch of ‘Echo’ devices in Saudi Arabia, Amazon is offering Alexa in Khaleeji Arabic. To begin, what exactly is Echo? Well, for those of you who aren’t that tech-savvy, Echo is a cloud-based technology that provides voice services for reading the news, answering inquiries, and reciting the Qur’an.
Alexa, on the other hand, is the device’s brain that runs in the cloud. As a result of this new introduction of ‘Echo,’ the device will be able to provide a more personalized experience, incorporating a local accent voice and a local personality that will surprise consumers.
Senior Vice President Tom Taylor highlighted his pride in the initiative by saying:
The team has worked hard to build an entirely new experience for our Saudi Arabian clients, one that reflects the Kingdom’s rich past, customs, and culture while also honoring the Arabic language’s uniqueness.”Tom Taylor, Senior Vice President via Press Release
According to Nawaf Alhoshan, Deputy Minister for Technology Development at the Ministry of Communications and Information Technology in Saudi Arabia, the leading gulf nation is also building a one-of-a-kind infrastructure that will surpass international standards; this will allow the country to become a pioneering, digital nation and one of the top 20 digital economies. Consequently, Saudi Arabia will be able to become a regional center for technological investments.
Furthermore, this created the way for a musical giant like Anghami to collaborate with Amazon on this project, giving users access to millions of international and Arabic songs, as well as podcasts.
Ella Habib, Co-founder, and CTO of Anghami claimed:
Customers may ask Alexa to play any song from the region’s largest music lists in Arabic simply by speaking to her – this adds a new level to our customer experience.”Ella Habib, Co-founder and CTO of Anghami via Press Release