Today, many consider mobile platforms to be the platforms of the future. Back in 2004, when the development of mobile devices had just begun and there was no iPhone yet, the Nokia company was considered the leader of the niche due to the number of phones sold, the camera and the ability to send messages with pictures and photos were new. So many changes happened on the market, it’s almost unbelievable.
Now, many iGaming operators and providers have already crossed the 50 percent barrier of penetration into the mobile market. Currently, mobile gaming is the norm, but what will happen next?
For the last few years, there was a lot of talk about VR, and Microgaming (one of the largest software developers of the games for online casinos) employees decided to conduct an experiment by developing products such as VR roulette. It was created because experts see the new VR technology as a future of evolution in the online gambling industry as it can give players an unprecedented and exciting experience.
Virtual world with casino games online
With it, you can transfer users to the virtual world, where they can play any casino game online, such as poker, roulette, or even end up in a land-based casino. The possibilities are completely endless.
2019 is an extremely important year for “immersive” technology, a turning point for AR and VR products. There are various headsets that have been created by different manufacturers (we will discuss them below).
Same as in the mobile phone market, segmentation will be centered on the desires and demands of numerous customers. For instance, the extremely avid players will want to purchase the Oculus Rift or Valve Index – a headset that can provide the most amazing and powerful 3D experience. Now let’s talk a bit about current VR/AR devices.
The flip side of the coin is that the use of headsets requires the availability of “juicy tech”, in addition, there is a binding to a PC. The need for quite impressive costs will lead to the fact that not everyone will be able to use such products.
For those who are rather not a fan of gambling, but an amateur, there is a more suitable suggestion: Samsung Gear.
This headset does not require a cable, but is only compatible with Samsung mobile phones, thereby limiting the range of potential customers. But it is worth noting that this is a rather clever trick from the company, which can lead people to buy new Samsung smartphones.
The most cost-effective device for interacting with virtual reality is still considered Google Cardboard, which can be purchased on the Internet for just a few dollars.
Considering the various applications that are already available and the YouTube channels, the content can easily be obtained by all interested users through their smartphones.
Speaking about the prospects for the development of this sphere, it is critical to recognize which gadgets will be preferred by different categories of players. Also, in the future, it will be necessary to create content that is appropriate for each device. Now, the VR/AR gambling market is still in its infancy, however, those who understand that it is content that plays the main role in it will succeed.
A New interesting tech that can make a breakthrough in the industry is Augmented Reality (AR). Many will be surprised to learn that the AR concept has existed for over a hundred years. The author of this idea was Frank Baum, who in 1901 came up with an electronic display/glasses superimposing images on things that really exist in front of his eyes.
But the digital version of this technology has been developed quite recently. For 7 years, the Microgaming team carried out various research and development in this area, which gave everyone involved in this a lot of pleasure.
Today, the company uses AR in sales. For example, it’s hard enough to come to offices with customers with a slot machine for land-based casinos that weigh 160 kg. It is much easier to demonstrate it through a realistic 3D model. Also, some brands, such as Coca-Cola, use AR technology in retail.
Augmented reality is an innovative technology that has the potential to fundamentally change the world which we live in. Nevertheless, before it becomes available everywhere, it should be actively used for some time in any field – for example, online games. After this happens (there can be no doubt about it), AR will be able to provide users with a significantly richer gaming experience (which also may improve the gaming experience in real casino establishments), and this is a very exciting prospect.
But what will happen if we combine the concepts of virtual and augmented reality? The result is a Microsoft HoloLens headset.
The combination of VR and AR along with the real world is remarkable. HoloLens has high quality and remarkable picture resolution. Moreover, it does not require any wires or connections through mobile devices and computers. Of course, it has some disadvantages (for example, regarding the protection of personal data and information), but this technology will undoubtedly be attractive to a huge number of people.
A recently released video called “Hyperreality” depicts a person in his daily activities. He takes the bus or goes to the supermarket, but thanks to special glasses, all his senses are amplified, at the same time all kinds of games, advertising of goods, communications, etc. are available to him. Can you imagine such a future?
Over the past few years, it has become obvious that when we talk about mobile channels, we no longer mean the latest models of Samsung or iPhones. Wearable technology now also has become a kind of mobile platform, and they have the potential to have a significant impact on the gaming industry.
AR, VR or something else – it is not important, one thing can be said here for sure: new technologies are right around the curve, and companies working in this industry should be prepared for this. Their massive adoption is a key factor, we could already observe this with the advent of mobile phones, and it is important to remember that its users dictate the success of one device or another.
After these futuristic headsets finally become available for sale among the population, the answer to the question: “Will such technologies become mainstream?” It will be just a matter of time.