It is common knowledge that Instagram is filled with promotional features that can greatly benefit any business. And with so many active users per day, it is natural to search the best ways to boost traffic in your account. Our tip is to start by using services such as the ones available at Social Boss. They can jumpstart your account, attract real followers and engagement, which you can complete by using the exciting ‘Swipe Up’ feature. So, read on to discover why this Instagram feature must be your new best friend.
Swipe up: the definition
This tool represents an attractive feature meant for Instagram Stories. It enables you to share a small video in your followers’ feed and sum up your newest highlights. Mainly, it is an interactive setting that will prompt your audience to engage with the content shared in your Story. And, of course, if you get followers on Instagram, you should know that a new audience will initially interact with your Story. Hence, adding the Swipe Up will guide them to your website or Instagram store.
How to use Swipe Up
Well, this feature is activated only for business accounts with at least 10,000 followers. Creating a business account isn’t a hard task. But the challenging part is to attract a vast pool of followers. As mentioned above, you can opt for purchasing followers from professional services that offer engagement from real accounts. Yet this is not enough. After achieving the desired increase in your followers’ database, you will have to engage with them continually. And the best way to do so is by using Stories and the Swipe Up feature. It is an asset for guiding your audience to your website, online store, or any other aspect you want to promote.
This feature offers a lot of benefits for any business, no matter the niche. Swipe Up is easily observable and can boost the visibility of any business account. Overall, it would help if you use it to increase your website’s traffic, as most of your followers will get curious about discovering additional insights about your brand. And Swipe Up can provide more than that. You can use it to share information about sales campaigns, discount coupons, or new brand releases. Overall, you can create your online marketing strategy around this potent tool.
Instagram Stories last for up to 24 hours. This means that you should focus on sharing content regularly and adding as often as possible the Swipe Up feature. New followers can look up information about your brand, and this tool is a fast and straightforward way to access it. And the best part about it is that this tool proved to be extremely beneficial for engagement when it comes to charity work. Market data shows that the Swipe Up feature managed to redirect users to a donation website a lot faster than other promotional means.
Indeed, Swipe Up can add a lot of value for your brand, and it can lead to significant traffic in both your account and website. Yet you will have to pay a lot of attention to details and avoid the so-called aggressive strategy. This means that if you use this feature to all your Stories, users will feel like your only goal is to increase your business revenue. Hence, this feature needs to be used wisely and when it can really provide valuable insights for your followers.