Why Nike’s New Middle Eastern Women’s Campaign Is Everything

Why Nike’s New Middle Eastern Women’s Campaign Is Everything

  Nike, a brand inspired by a woman herself being the Greek Goddess of Victory, has long collaborated with powerful women throughout its history. Supporting athletes, empowering women and pushing every little girl with a dream that ‘she can’ but she needs to ‘just do it’.   Their latest campaign that focuses on female Arab athletes […]

Mountain View’s Sports Day Was All About Spreading Happy and Healthy Vibes

Mountain View’s Sports Day Was All About Spreading Happy and Healthy Vibes

  We wouldn’t necessarily call ourselves the healthy, fit, working-out types but when we were invited to Mountain View Egypt’s Stars Sports Launch last Saturday, we thought this would be it. We knew that the healthy giants at Mountain View were our chance to shine bright like a diamond and emerge and become gym-rats.   […]

Facebook Page ‘AfricanLandPost’ Expresses Disappointment with Egyptians’ Racist Comments

Facebook Page ‘AfricanLandPost’ Expresses Disappointment with Egyptians’ Racist Comments

  To say the whole country was disappointed when Egypt did not win the Africa Cup of Nations final is an understatement, but the positive spirit on social media has been uplifting and unexpected. Egyptians have been expressing nothing but supportive to our football team players who obviously tried their best. Yet, with every positive moment […]

What Every Egyptian Must Do Today So We Win the Africa Cup of Nations Final

What Every Egyptian Must Do Today So We Win the Africa Cup of Nations Final

Okay so, Egypt is freaking out. We’re hours away from possibly winning the Africa Cup of Nations and it’s too much for anyone to handle. We’ve finally experienced the type of happy we’ve been longing for and we can’t imagine sh*t hitting the fan today. It just can’t. We must win.   Here are six […]

Why Egypt Is Rocking the Africa Cup of Nations and We Couldn’t Be Prouder

Why Egypt Is Rocking the Africa Cup of Nations and We Couldn’t Be Prouder

by Sherif Amin

Last night, the whole country celebrated Egypt’s National football team’s victory at the African Cup of Nations and making it to the finals. We felt like we were all literally moving up to the semi-finals, and that it wasn’t just our 11 players. This month we’re finally seeing some light in the end of Egypt’s dark and […]

El Gouna to Host Women’s World Championship for Squash

El Gouna to Host Women’s World Championship for Squash

Squash fans and Egyptians in general have a reason to be freakin’ excited. The Women’s World Championship for Squash has decided to come to the land of the Pharaohs. Yes, Egypt. The event is going to take place in the oh-so Instagrammable El Gouna from 5th-14th April where the world’s top female squash players will go head […]

Geddo Ali Getting a Football Remix Is the Best Thing About 2016

Geddo Ali Getting a Football Remix Is the Best Thing About 2016

Over the course of our social media adventures, while we were avoiding all the work we’re supposed to be doing, we bumped into this incredible video. The guys from Coca-Cola Egypt just took everyone’s favorite children song “Geddo Ali” and made it ten times better.   I’m not that much of a football fan, to […]

Egypt Fitness Fest Celebrates Fitness with a Carnival Atmosphere in Cairo

Egypt Fitness Fest Celebrates Fitness with a Carnival Atmosphere in Cairo

  Attention everyone, empty your calendars as Egypt Fitness Fest returns this year for round four on October 22nd, and it’s bigger and better than ever. Joining forces with the likes of Palm Hills Club, it’s bound to be a day full of fun activities for you and the rest of the family.     Think […]

Shewolves: Inspiring Egyptian Women Follow Their Passion for American Football

Shewolves: Inspiring Egyptian Women Follow Their Passion for American Football

  The Arab world, and Egypt especially, doesn’t have it easy when it comes to being a woman. Which is why it was quite refreshing when we found out about this team that consists of more than twenty Egyptian women, as young as 18 and as old as mid-thirties, juggling their responsibilities and their passion […]

A US Fitness Magazine Featured a Hijabi Woman on the Cover for the First Time

A US Fitness Magazine Featured a Hijabi Woman on the Cover for the First Time

You might have noticed something different about the October issue of Women’s Running magazine. Well, for the first time in the history of fitness and health magazines in the US, the cover star is wearing a hijab. Who is, you say? She’s Rahaf Khatib, a 32-year-old Syrian-American who is a hijabi marathoner that lives in Michigan with […]

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