Edita Food Industries Egypt’s 2017 Twinkies Racist Ad Is NOT Okay

Edita Food Industries Egypt’s 2017 Twinkies Racist Ad Is NOT Okay

Twinkies’ 2017 advertisement is not just combination of bad tunes and non-rhythmic lyrics, it also contains an openly offensive racial slur.     Part of the song lyrics featured in the advertisements reads “el hendy el a7mar albo abyad”. This lyric literally translates to “even the Red Indian has a white heart.”   A few […]

Raw Republic: The Place to Go to Nourish Your Body and Nurture Your Soul in Cairo

Raw Republic: The Place to Go to Nourish Your Body and Nurture Your Soul in Cairo

  The world seems to be driven by trends, and usually, these trends are pointless fads that we just let pass. One trend, however, that we could get on board with, however, is the health and fitness trend. Eating unhealthy and being lazy has always been a part of our Egyptian culture.   But recently, […]

Bana Alabed, 7-Year-Old Syrian Refugee, Will Publish a Memoir

Bana Alabed, 7-Year-Old Syrian Refugee, Will Publish a Memoir

When we think of children in a war-torn country, we think of photographs containing images of devastation, hunger, poverty, and lost innocence.   Bana Alabed, a 7-year-old Syrian refugee currently residing in Turkey, has put words to these images.     Bana’s words have proved just how much narrative and personal perspective matter, when it […]

Here’s How You Can Drive a Lamborghini Free for a Day in Dubai

Here’s How You Can Drive a Lamborghini Free for a Day in Dubai

The biggest VW meet in the Middle East!💪😎 Today we took 150 VW’s on the track and around Dubai! 🔥This modified restored beetle led the pack. 👌👏What a day!! Check my stories for more!#dubdrive @volkswagenme A post shared by Alex Hirschi 💁 (@supercarblondie) on Apr 21, 2017 at 9:26am PDT   Driving a supercar is […]

From Dubai to New York in Less Than 8 Hours with These Supersonic Flights

From Dubai to New York in Less Than 8 Hours with These Supersonic Flights

  A new supersonic plane has been announced in Dubai that will allow passengers to reach their destination in half the time.   We’re not joking. US-based company Boom has confirmed that it is working on supersonic jets that will cut the existing flight time from Dubai to London or Abu Dhabi to Sydney by half when […]

Reasons Why Alburouj Is Leading the Real Estate Market

Reasons Why Alburouj Is Leading the Real Estate Market

  Capital Group Property has made it clear that they are hands down leading the real estate market. There two reasons to backup this claim; their commitment to standards, and how they put their clientele in the heart of every decision.   With a cluttered real estate market, and clients having to choose among different developers, […]

Meet Nada Adel, Egypt’s Lingerie Queen

Meet Nada Adel, Egypt’s Lingerie Queen

  Today is International Lingerie Day, so I thought why not celebrate one of our own. Egyptian designer Nada Adel has changed the game and introduced lingerie to retail. In this Scoop Empire feature, I get up close and personal with her to find out more about how she made it.     Why lingerie?   […]

Why El Classico Will Always Be One of the Best Derbies in the World

Why El Classico Will Always Be One of the Best Derbies in the World

by Youssef Wael

  Yesterday, the world watched one of the best matches of 2017 so far. The only match I could think of that was as good as this one was the very recent Real Madrid vs Bayern Munich in Santiago Bernabéu.   Speaking of the Bernabéu, Barcelona put on a world class performance against Real Madrid […]

Youssef Nabil: The Artist Breaking Orientalist Stereotypes and Arabic Taboos

Youssef Nabil: The Artist Breaking Orientalist Stereotypes and Arabic Taboos

When art is done containing footage or reference to the Middle East, there is a typical arsenal of imagery that pops up. From camels standing in the middle of the dessert to exotic belly dancers, to heavily gender- segregated spaces, the Middle East is more often than not portrayed as a region stuck in its […]

UPDATE: Bebe to Close All Its Stores in the US but Not Egypt

UPDATE: Bebe to Close All Its Stores in the US but Not Egypt

The article has been updated since the time of its publishing.

  The world is coming to an end. That must be it. There are a few things we enjoy in Egypt, and Bebe is one of them. Our favorite party dresses store is about to close its doors once and for all next month, and  we will never look glamorous again. We can’t deny that […]

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