Viral Facebook Post Deems This North Coast Compound ‘Racist’

Viral Facebook Post Deems This North Coast Compound ‘Racist’

Facebook user Shady Ayman Noor’s post negatively commenting on a new North Coast compound’s marketing campaign has spread like wildfire on social media. Indeed, the post received thousands of comments, and a lot of engagement.   The post basically condemns this North Coast compound for using non-Egyptian models that are “white, freckled and blue-eyed” on […]

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

  Via Cherine Rachad ElQuesny   Two weeks ago, Uber found itself recieving quite the backlash after someone posted on Facebook a photo of their latest billboard. The campaign was clearly trying to clarify how Uber can get you out of driving around family and friends, yet Egyptians did not like that Uber targeted mothers-in-laws […]

Brands Get Political: When It Works, When It Doesn’t and Why

Brands Get Political: When It Works, When It Doesn’t and Why

by Branding and Digital Agency Omnia

  It’s the year of the people taking power into their own hand! Or at least that’s what 2017 has been showing us so far. The digital revolution brought with it numerous ways for companies to communicate directly with their customers, from the largest corporations down to the smallest local businesses. Websites, social media and […]

The World is Coming Together in Istanbul for the World Tourism Forum

The World is Coming Together in Istanbul for the World Tourism Forum

  In the most populous city that spans between Asia and Europe, Istanbul is hosting the Global Meetup for the World Tourism Forum. Over 15,000 people from around the globe including government officials, c-level executives of the hospitality industry, travel operators, enthusiasts and leaders shaping the global tourism trends will be attending the event and sharing ideas […]

Become the Next Social Media Marketing Guru in Cairo with This Class

Become the Next Social Media Marketing Guru in Cairo with This Class

In this day and age, social media plays an integral part in our lives, we use it to keep in touch with friends, make new friends, order taxis, have food delivered to your doorstep, but most importantly, for business. No matter what you sell and who you sell it to, using social media as a marketing […]

6 Creative Techniques for Marketing Your Startup

6 Creative Techniques for Marketing Your Startup

by Nesma El-Far

If an idea is as good as its execution, a product is as good as you can sell it. So many startups, with a promising potential, fail just because they didn’t focus enough on sales, distribution and marketing. Startups are always advised to use the lean model, but we must not be very conservative when […]

8 Reasons You Should Attend the Marketing Kingdom Cairo 2

8 Reasons You Should Attend the Marketing Kingdom Cairo 2

  As the Marketing Kingdom Cairo 2 quickly approaches, taking place on 26th and 27th October at Cairo’s Fairmont Towers, we’ve compiled a list of eight reasons you should attend Egypt’s most anticipated marketing event of 2016.     1) Twitter, Facebook, Google, Instagram and Shazam are all coming to the event to give us presentations on their major successes and […]

The Financial Advisory Group: Simplifying Finance and Promoting Business in Egypt

The Financial Advisory Group: Simplifying Finance and Promoting Business in Egypt

    The Financial Advisory Group is a financial advisory firm owned by a group of Middle Eastern and international bankers, economists, and business developers. From their ‘Financial Health Checkup’ to customized solutions, FA group can help you get – and keep – your company on track and in the black. Companies, like people, can benefit […]

Marketing Kingdom 2 Is Returning to Egypt and Here’s How We’re Getting Ready

Marketing Kingdom 2 Is Returning to Egypt and Here’s How We’re Getting Ready

  Fairmont Heliopolis & Towers will be flooding with humans from all around Om El Donya on the 26th and 27th of October. Why, you say? Well, they’ll be granted a one-in-a-lifetime opportunity to attend revolutionary presentations by marketing icons and some of the world’s biggest names. With Facebook, Instagram, Twitter, Google and Sony Music hitting the stage, Marketing Kingdom Cairo 2 is set […]

360 Videos to Transform London’s Waterloo Station into Dubai

360 Videos to Transform London’s Waterloo Station into Dubai

  It’s been announced that one of the biggest marketing campaigns for Dubai will be taking place in London’s bustling Waterloo Station where a mini rendition of Dubai will be displayed from September 4 till September 11.   The station will house Dubai-themed 360 degrees video gaming, virtual reality displays and unique optical illusions, in which […]

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