Jordan’s Princess Nejla Launches Jewelry Line to Make Girls Feel Like Royalty

Jordan’s Princess Nejla Launches Jewelry Line to Make Girls Feel Like Royalty

Damas just launched an exclusive jewelry collection designed by Princess Nejla bint Asem, a member of the Jordanian royal family. Princess Nejla designed a 16-piece line that will be sold exclusively at the Dubai Mall.     Jewelry giants Damas have been increasingly doing efforts to support the local community through an educational program that […]

We’re Obsessed with This Out-Of-The-Box Diamonds Photo Shoot

We’re Obsessed with This Out-Of-The-Box Diamonds Photo Shoot

When we think of photo shoots with diamonds being the center of attention, the words fancy, elegance, lavish, exclusive and unattainable comes to our mind.  Yet again, this is just another week where social media proves us wrong and brings us something completely fresh and new. Aisha ElShabrawy is the latest Egyptian photographer to wow […]

Chicago: Norine Farah Takes Her Talent to Another Level with a Jewelry Line

Chicago: Norine Farah Takes Her Talent to Another Level with a Jewelry Line

  One festival after the other, red carpets have been nothing but fabulous celebrities flaunting their Norine Farah gowns. The young fashion designer has left such an impressive mark on Egypt and the Middle East’s fashion industry in such a short time. Her signature feminine yet daring style has been every lady’s favorite lately, whether we’re […]

Q&A: Egyptian Jewelry Designer Marwa Saadawi

Q&A: Egyptian Jewelry Designer Marwa Saadawi

Founder of Indira Jewelry

  Being an entrepreneur is never easy, especially when it comes to design. Marwa Saadawi made her start as a jewelry designer in 2013 with Indira Jewelry. Three years later, Saadawi made the move from New York City to Cairo, bringing her brand to an international market. We caught up with the Egyptian designer about her […]

Zagh Jewelry: A Stunning Homegrown Brand Going International

Zagh Jewelry: A Stunning Homegrown Brand Going International

  Have you ever had a certain image of the kind of jewelry you want to wear, but found no resemblance of it whatsoever? Riham Zaghloul, founder and designer at Zagh Jewelry, faced the same problem. Coming from a family of artists, Zaghloul was filled with talent to be able to visualize and design the […]

Inside Cartier’s ‘Evening of Royal Splendor’ in Dubai

Inside Cartier’s ‘Evening of Royal Splendor’ in Dubai

  Our Scoop Empire Ambassador in Dubai, the lovely Hana El Awadi, attended the exclusive Cartier Royal Gala on Sunday, Mar. 8, and we’ve got all the glamorous details right here.       The theme of the evening was “Royal Splendor” and the majestic Four Seasons Dubai made for the perfect setting.     […]

DIY: 21 Jewelry Ideas You’ll Want To Make Right NOW

DIY: 21 Jewelry Ideas You’ll Want To Make Right NOW

Why spend time and money finding the perfect accessory for your outfit when you can make it yourself? Choose one of these incredible accessories, alter it to the colour or style you’re looking for and you’ll look marvelous!      1. DIY Painted Wooden Necklace        2. Safety Pins & Pearl Necklace   […]

Azza Fahmy Releases New Jewelry Collection

Azza Fahmy Releases New Jewelry Collection

Amina Ghali strikes again with another sensational collection for Azza Fahmy jewelry for Spring/Summer 2014. The newly released collection hit stores worldwide July 20. Amina’s inspiration includes beautiful architecture from around the world, everything from geometrical lines to beautiful buildings. We recently had the chance to get a first look at the new pieces:   […]

Six Accessorizing Rules You Should Break

Six Accessorizing Rules You Should Break

Rules are made to be broken. Yes, that’s the number one rule you should follow when it comes to fashion and style. Of course, there are some style rules that we should abide by, but others are just oh-so-ridiculous. Here are some accessorizing rules you should break. Things that were once “no-nos” are now perfectly […]

Love Translator App by Mukhi Sisters

Love Translator App by Mukhi Sisters

It’s been said that men are from Mars and women are from Venus, due to the immense amount of differences between them, especially in their language. To men, most of what a woman says is actually perceived as a whole other thing, which is probably why they have such a puzzled look on their faces. […]