It’s Time We Talk About Zara Men’s Collection That Most Egyptian Men Won’t Wear

It’s Time We Talk About Zara Men’s Collection That Most Egyptian Men Won’t Wear

I am all for men taking fashion risks. I find it liberating and refreshing to see Egyptian men unleashing their inner Hadia Ghaleb, unless, SUPER skinny jeans are involved. I even risked being insulted by the whole country to defend an Egyptian fashion designer who chose an unexpected look on a red carpet. We are […]

Get Ready for an Adrenaline-Fueled Ride as ‘Fast & Furious 8’ Premieres at VOX Cinemas Tonight

Get Ready for an Adrenaline-Fueled Ride as ‘Fast & Furious 8’ Premieres at VOX Cinemas Tonight

Vroom! Things are going to get *insert fire emoji* at 6th of October City’s VOX Cinemas tonight as Fast & Furious 8 premieres on the massive screens.     Our sister company Nineteen84 Management are cooking up one adrenaline-fueled ride at Mall of Egypt as they invite the creme de la creme of the entertainment […]

The World is Coming Together in Istanbul for the World Tourism Forum

The World is Coming Together in Istanbul for the World Tourism Forum

  In the most populous city that spans between Asia and Europe, Istanbul is hosting the Global Meetup for the World Tourism Forum. Over 15,000 people from around the globe including government officials, c-level executives of the hospitality industry, travel operators, enthusiasts and leaders shaping the global tourism trends will be attending the event and sharing ideas […]

What Business Leaders Can Learn from Bloggers

What Business Leaders Can Learn from Bloggers

by Branding and Digital Agency Omnia

We were happy to welcome the students of Mawaheb From Beautiful People to Omnia’s offices in Dubai today! طلاب مدرسة “مواهب” بدبي أدخلوا البهجة على قلوبنا اليوم بزيارتهم لنا في مقر شركتنا “أومنيا A photo posted by Omnia (@omniasocial) on Apr 18, 2016 at 7:18am PDT   Marketing: Companies everywhere are constantly being advised to […]

Egyptian Couple Share Their 7 Secrets to a Healthy Relationship

Egyptian Couple Share Their 7 Secrets to a Healthy Relationship

Our 7 habits for a healthy relationship! Nabil Rostom Posted by Norshek Fawzy on Friday, December 30, 2016   Maintaining a healthy relationship is a no walk in the park. You have a career (that’s probably not stable at the moment due to the market in Egypt), you have a partner to tend to, you […]

The Top 10 Scoops of 2016

The Top 10 Scoops of 2016

It’s that time of year when we look back at the Empire’s most popular articles — the viral posts that took Egyptian, Emirati and Middle Eastern social media by storm. Ramadan TV, influencers and sugar were huge trending topics in 2016, while the timeless subjects of nostalgia, relationships and Arab identity remained as buzzworthy as ever. Take a look […]

13 Egyptian Internet Sensations Share With Us the Secret to Going Viral

13 Egyptian Internet Sensations Share With Us the Secret to Going Viral

After almost 3 years of working at a social media agency, the word viral becomes a target and a career goal. You constantly think of creative ways of getting a higher reach and spreading your content. People can think that going viral isn’t that big of a deal as much as they want, but the […]

71% of UAE Residents Take Advice from Influencers Before Buying a Product

71% of UAE Residents Take Advice from Influencers Before Buying a Product

  We can’t deny the growing power of social media and the great impact that influencers and bloggers have on people, be it food, fashion or anything in between. Influencer marketing has exploded over the last two years and marketers continue to look for the best ways to engage social media audiences.   A report has been […]

We Love You, Sharmoofers, for Calling Out Egypt’s Influencers

We Love You, Sharmoofers, for Calling Out Egypt’s Influencers

You need to drop everything you’re doing and watch the Egyptian band Sharmoofers’ latest music video. If I had spent a month thinking of a better way to call out Egyptian influencers, I would have still failed miserably after hearing the hilarious lyrics. Sharmoofers, we freaking love you for publicly bashing brands zombies. It’s about time we […]

A Step By Step Guide on Becoming DJ Khaled

A Step By Step Guide on Becoming DJ Khaled

By Laila Gamaleldin

Unless you’ve been living under a rock for the past few weeks, you’ve probably heard of the miracle and inspiration that is DJ Khaled. In case you haven’t, DJ Khaled is an American rapper of Palestinian origin whose greatest hits include ‘All I do Is Win’ and ‘No New Friends’. Aside from his music, DJ […]