The Challenge That Took the Term ‘Hunger Games’ to the Next Level

The Challenge That Took the Term ‘Hunger Games’ to the Next Level

You might hate Crocs, you might hate fedoras, you might even hate the new Wonder Woman movie, but if there’s something we can all agree it would have to be our love for food.     In a country like Egypt, the excessive love of food has always been a thing, especially now with new […]

IKEA Furnishes This Married Egyptian Couple’s Apartment for Valentine’s Day

IKEA Furnishes This Married Egyptian Couple’s Apartment for Valentine’s Day

  With Egypt’s economy going down the drain and prices skyrocketing, it’s quite difficult to make ends meet. Especially for Ibrahim, a teacher on a limited salary who has been engaged to the love of his life for two years but struggling to furnish his apartment.     Furniture giants, IKEA, have teamed up with […]

IKEA Delivers Powerful Reality Check by Recreating a War-Ravaged Syrian Home

IKEA Delivers Powerful Reality Check by Recreating a War-Ravaged Syrian Home

IKEA is one of the world’s most popular furnishing stores, and their showrooms are visited by thousands and thousands of people every single day. IKEA Slependen, the retailer’s flagship store in Norway, had quite a different showroom, an astonishing one to say the least. They made a replica of a Syrian home—25 square meters of […]

8-Year-Old Egyptian Girl Wins IKEA’s Global Soft Toy Competition

8-Year-Old Egyptian Girl Wins IKEA’s Global Soft Toy Competition

  For the past two years, Ikea has been coming up with a campaign we have grown to love so deeply. Their “Good Cause Campaign” gives children from around the world the opportunity to design their own soft toy and in return, the top 10 winners will have their drawings come to life and be sold […]

Does Egypt Have the Most Expensive Ikea in the World?

Does Egypt Have the Most Expensive Ikea in the World?

  The Billy bookcase is one of Ikea’s most iconic items, a popular selection sold throughout the world, with 41 million sales since it was first introduced in the market in 1979. A recent survey by Bloomberg compared the prices of the Billy bookcase in 48 countries and guess which one was the most expensive? […]

Ikea Set to Change the Refugee Game in the Middle East

Ikea Set to Change the Refugee Game in the Middle East

Everyday we are faced with heart wrenching images of refugees as they try to escape from their homelands in hopes for a better future and life elsewhere in another country. Everyday we wonder who is going to do something to help them or what can we do to help them. World leading furniture brand, Ikea, […]