Meet Hesham Safwat, the Man Behind Jumia Egypt’s Belief in the ‘Power of the Local’ and the ‘Democracy of the Online’

Meet Hesham Safwat, the Man Behind Jumia Egypt’s Belief in the ‘Power of the Local’ and the ‘Democracy of the Online’

Egypt, the beating heart of the Middle East and the Arab world, is the target market for any brand that wants to retain reputation, fame, and relevancy in the MENA region, ought to have a loyal consumer base in Egypt. Indeed, despite the times of economic turbulence and relative political instability the largest retail brands […]