Menna Shalaby and Ahmed Malek Star in New Moving Campaign That Promotes Accessibility

Menna Shalaby and Ahmed Malek Star in New Moving Campaign That Promotes Accessibility

  Helm Foundation just adopted a campaign that sheds light on a very important and critical matter —  a matter that most people, sadly, do not consider. There are around 14 million Egyptians with disabilities in this country, and the serious lack of accessibility comes as a big problem, especially when there’s so little potential […]

Sharmoofers Take Defying Expectations to the Next Level with Huawei

Sharmoofers Take Defying Expectations to the Next Level with Huawei

Mobile giants Huawei’s newest campaign for Nova Plus redefined what it means to defy expectations. With superstar Messi as the face of their campaign, preaching their incredible message, it was no surprise to see Huawei join forces with Sharmoofers to do the same thing.     A video surfaced of Bob and Moe from the unstoppable Sharmoofers […]

Viral Video: People With Disabilities in Egypt Speak Up About the Way They’re Treated

Viral Video: People With Disabilities in Egypt Speak Up About the Way They’re Treated

Let’s admit it, whenever we see a person with special needs we tend to treat them like aliens or kids. We either become extremely rude by staring and make them feel a little too self-conscious or become filled with pity and an enormous amount of empathy that we try to help them a little too […]