We Finally Understand What Mohamed Ramadan Meant by ‘Ahe, Aho’

We Finally Understand What Mohamed Ramadan Meant by ‘Ahe, Aho’

by May Ayman

  The cat is finally out of the bag! After driving by Egyptian actor/superstar/the country’s favorite role model Mohamed Ramadan’s face every day on the Ring Road for the past month or so, we finally know what the “Ahe, Aho” billboards mean.   I’m not even going to lie, me and my friends had our […]

This Guy from EG Bank’s Ad Is the Real Hero of Ramadan 2017

This Guy from EG Bank’s Ad Is the Real Hero of Ramadan 2017

  Everyone has something to say on social media the days. Whether it’s criticizing mosalsalat, prank shows or adverts, everyone seems to be angry about something on TV.   But along comes a guy who manages to bring Egyptians together; a young man who is all of us with a story that we can all relate to, the EG Bank […]

Dubai Foundation Uses Instagram Stories to Raise Domestic Abuse Awareness

Dubai Foundation Uses Instagram Stories to Raise Domestic Abuse Awareness

It is always exciting and rather mind-blowing when we find smartly embedded messages in our everyday social media tools. Going through your Instagram stories, the last thing you’d expect to find is a smart campaign against domestic violence.   Dubai Foundation for Women & Children joined forces with FP7/McCann Dubai and the results are quite impressive. […]

These Football Songs Are the best Thing to Happen to Egypt in 2017

These Football Songs Are the best Thing to Happen to Egypt in 2017

  Our Egyptian existence is anything but happy. From an insane economic crisis and political woes, to not even affording the simple joys of our sad life, aka Nescafe and Nutella, God sent us something that has been putting a huge smile on our faces for the past few weeks.   How epic are those two […]

RamaScoops: ‘Coke Is Better With’

RamaScoops: ‘Coke Is Better With’

There are certain ads that people wait for every Ramadan and Coca-Cola’s is certainly one of them. Every year the soft drink giant and its competitors release some of the coolest campaigns to grace the Ramadan stage. Who will be crowned Ramadan soft drink giant? We don’t know yet, but we got to say we’re […]