Up-and-Coming Models in Egypt You Need to Follow on Instagram

Up-and-Coming Models in Egypt You Need to Follow on Instagram

We like to think of Instagram as a VIP pass to the best fashion parties, behind-the-scenes snaps, and off-duty stylings of our favorite models and fashion insiders. It’s the number one place to catch a glimpse of eye candy, from street style accessories to inspirational #OOTD looks.   The fashion industry has been booming for […]

Saudi Princess Deena Aljuhani Abdulaziz Gets ‘Fired’ from Vogue Arabia

Saudi Princess Deena Aljuhani Abdulaziz Gets ‘Fired’ from Vogue Arabia

  The Saudi princess at the helm of the newly launched Vogue Arabia claims she was fired from her post as editor-in-chief after just two print issues of the luxury fashion magazine.   Deena Aljuhani Abdulaziz, who had no previous editing experience, was appointed by Condé Nast International in July, ahead of the title’s first […]

Vogue Arabia Launched in Qatar, and Tara Emad Totally Slayed the Red Carpet

Vogue Arabia Launched in Qatar, and Tara Emad Totally Slayed the Red Carpet

  One word that means the world for every fashion guru and fanatic is Vogue. Since 1892, the lifestyle and fashion magazine has left a fabulous impact on every human alive, and finally the Arab world got its own edition of the world famous magazine.   Awaiting the arrival of our esteemed guests for this […]

Where Is Body Positivity and Plus-Size Fashion in the Middle East?

Where Is Body Positivity and Plus-Size Fashion in the Middle East?

by Rana Elhawary

Over the past few years, the Middle East’s fashion scene has grown in diverse ways. Firstly, the number of designers that are actively present in the region increased and, consequently, the quality and range of available designs and styles produced by said designers.     Secondly, there is a growing number of trend-setting celebrities and […]

Concrete Just Launched Its Campaign Starring Egypt’s Hottest Men and Reactions Are Hilarious

Concrete Just Launched Its Campaign Starring Egypt’s Hottest Men and Reactions Are Hilarious

By Karine ElTantawi

  What on Earth is going on here? This is the best campaign to ever encourage consumers to go local. Concrete, Egypt’s biggest local retail store, just nailed it. Instead of resorting to social media influencers with no real life impact or male models who fail to connect with consumers, Concrete reached out to Egypt’s […]

Edgy Meets Sophisticated in Polo Ralph Lauren’s New Spring/Summer 2017 Collection

Edgy Meets Sophisticated in Polo Ralph Lauren’s New Spring/Summer 2017 Collection

  The American clothing giants Polo Ralph Lauren has just released their new Spring/Summer 2017 collection, and oh my, it’s as great as you’d expect it to be. Actually scratch that; it’s better than you’d expect it to be. Both the men and women’s collection has kept the classic Polo vibe but still succeeded to […]

Get Excited Because Cult Fashion Brand ‘& Other Stories’ Is Coming to Dubai

By Rana El Hawary

  In this day and age shopping has become highly impersonal. How many times have you entered a store knowing full well that you’d find the same exact styles and items in a previous store? A lot.     Attention all shoppers, we have found a safe haven for all of you. This safe haven […]

Bella Hadid Heads to Dubai for One of the Most Exciting Launches of the Season

by Rana El Hawary

Yes, you have read that right! American babe, Bella Hadid, is officially going to be the second Hadid sibling to visit Dubai as part of a promotional tour with an internationally renowned fashion brand. What is the brand, you ask. Well it’s none other than the international fashion house Dior.     The tour is […]

Lindsay Lohan Confirms New Clothing Line Will Be Inspired by Modest Fashion

Lindsay Lohan Confirms New Clothing Line Will Be Inspired by Modest Fashion

New Fashion Line coming soon …. 😘 #fashion A post shared by Lindsay Lohan (@lindsaylohan) on Mar 10, 2017 at 6:05am PST   A few weeks ago, we wrote about Lindsay Lohan teasing the (Arab) world about dropping a modest fashion line soon, and last weekend, she just confirmed it.   Everyone’s favorite Mean Girl […]

Jordan’s Princess Nejla Launches Jewelry Line to Make Girls Feel Like Royalty

Jordan’s Princess Nejla Launches Jewelry Line to Make Girls Feel Like Royalty

Damas just launched an exclusive jewelry collection designed by Princess Nejla bint Asem, a member of the Jordanian royal family. Princess Nejla designed a 16-piece line that will be sold exclusively at the Dubai Mall.     Jewelry giants Damas have been increasingly doing efforts to support the local community through an educational program that […]

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