This New Partnership Between Etisalat and Coca-Cola Is Changing the Marketing Game

This New Partnership Between Etisalat and Coca-Cola Is Changing the Marketing Game

Two of Egypt’s most leading corporations, Coca-Cola and Etisalat, joined forces to present an innovative campaign with none other than El Ostoora, Mohamed Ramadan.     Thanks to this gigantic partnership, you can win actual minutes and megabytes from Etisalat by simply consuming your favorite drink, Coca-Cola — duuh! What’s utterly surprising is the fact […]

We Finally Understand What Mohamed Ramadan Meant by ‘Ahe, Aho’

We Finally Understand What Mohamed Ramadan Meant by ‘Ahe, Aho’

by May Ayman

  The cat is finally out of the bag! After driving by Egyptian actor/superstar/the country’s favorite role model Mohamed Ramadan’s face every day on the Ring Road for the past month or so, we finally know what the “Ahe, Aho” billboards mean.   I’m not even going to lie, me and my friends had our […]

Mohamed Ramadan Just Won Ramadan with His Latest Ad

Mohamed Ramadan Just Won Ramadan with His Latest Ad

by Karine El-Tantawy

  If there is one thing social media has taught us, it’s that Mohamed Ramadan has a fan base that is so huge that you can’t see where it begins or ends. This actor has proved year after year that his popularity has no end. You might think just because everyone in your circle doesn’t […]

Egyptian 4G Licenses Are up for International Auction If Locals Don’t Bite

Egyptian 4G Licenses Are up for International Auction If Locals Don’t Bite

  Egypt will offer 4G licenses in an international auction if they are not taken by local carriers already operating in the market, Reuters reported Thursday. The sale of 4G licenses is much-awaited and much-discussed, but tentative dates for when 4G will be available to consumers have not been announced.   Egyptian’s telecoms regulator has […]

RamaScoops 2016: Clash of the Telecoms

RamaScoops 2016: Clash of the Telecoms

  As we enter a new season of mosalsalat and ads, and before we highlight the biggest winners (and losers) on the ad space this year, there have been some ground-shaking changes to the industry just days before Ramadan that are worthy of highlighting.   Over the past couple of weeks prior to Ramadan, we have witnessed […]

Egyptian Internet Enraged by Sexist Etisalat Campaign

Egyptian Internet Enraged by Sexist Etisalat Campaign

  Etisalat Misr’s latest campaign “El far2 ma been el awlad w el banat” has been making waves on social media… and not the good kind.     The campaign started with a few pictures that showed how boys and girls react to different situations, such as boys supposedly taking no time to get ready, while girls […]

RamaScoops: Ramadan 2015 Battle of the Telecoms

RamaScoops: Ramadan 2015 Battle of the Telecoms

RamaScoops By 3omdaz

Ramadan has always been a battlefield of the biggest advertisers in the country and this year isn’t any different. By default in the industry (because of their budgets), telecom brands are key players. This year for their Ramadan commercials, each seems to have taken a different route. Let’s see how:     Mobinil     […]

RamaScoops: The Battle of the Telecoms

RamaScoops: The Battle of the Telecoms

As we all know, Ramadan is the biggest season when it comes to advertising in Egypt, with the highest TV viewership, the most expensive ads and of course, the year’s best creative output. Last week, we discussed both Pepsi and Coca-Cola’s campaigns, finding it difficult to crown a winner. Up next is a rivalry that […]

Ramascoops – Etisalat

Every time we think we’ve found our favorite Ramadan ad, another one comes out and surprises us! First it was Coke, then Pepsi stole our hearts, and now Etisalat sits as king on our throne. In all the chaos that surrounds us in this country (Egypt for those of you reading from abroad) there are […]

AD-Dicted: Etisalat Massacres

As far as I’m concerned Etisalat in the past couple months have churned out Ads that keep impressing me more and more! Besides Ramadan’s hilarious ads taking jabs at the other mobile operators and real life situations, they have recently teamed up with Andriod to become their official distributor and have launched their newest campaign. […]