Egypt’s Consumer Protection Agency Bans Orange Ad Following Social Media Backlash

Egypt’s Consumer Protection Agency Bans Orange Ad Following Social Media Backlash

  Orange’s latest campaign was initially designed with the intention of encouraging our Egypt’s team to qualify for FIFA’s 2018 World Cup. Atef Yaqoub, Head of the Consumer Protection Authority, however has received multiple complaints regarding the ad’s content. Indeed, Ghada Waly, Minister of Solidarity, has been quite vocal about her disapproval of this new […]