Menna Shalaby and Ahmed Malek Star in New Moving Campaign That Promotes Accessibility

Menna Shalaby and Ahmed Malek Star in New Moving Campaign That Promotes Accessibility

  Helm Foundation just adopted a campaign that sheds light on a very important and critical matter —  a matter that most people, sadly, do not consider. There are around 14 million Egyptians with disabilities in this country, and the serious lack of accessibility comes as a big problem, especially when there’s so little potential […]

McDonald’s Egypt Wants You To Know That The Typos Were On Purpose 

McDonald’s Egypt Wants You To Know That The Typos Were On Purpose 

  Egyptians are quite known for their love of correcting others, given the opportunity — and McDonald’s just made it a lot easier for them. The fast food giants decided to take advantage of the aforementioned Egyptian habit and integrate it in their latest campaign, “Law Meday2ak, Ghayrha.”   The campaign, which roughly translates to […]

Inspiring Women: Fa3el Kheir’s Alia Shedid and Aquila Abdel Rahim

Inspiring Women: Fa3el Kheir’s Alia Shedid and Aquila Abdel Rahim

The art of giving

When Mobinil introduced the idea of “Fa3el Kheir” this Ramadan to encourage people to do random acts of kindness for the unfortunate and needy, everyone was thrilled about the idea and the initiative. Yet they were not the first to come up with such an inspiring movement. Alia Shedeed, a freelance life coach, and Aquila […]

Lend a Winter Helping Hand

Lend a Winter Helping Hand

As you’ve already felt, heard and seen, Egypt’s winter is gracing us hard. For the first time in over a century, some claim, Cairenes got to wake up to memorable snowy landscapes across different parts of the city. We’re fortunate enough to be blessed to view this from a positive perspective – hot drinks, heaters, […]

Cristiano Ronaldo Donates to Gaza!

Football superstar Cristiano Ronaldo donated 1.5 million euros to the Palestinian children in Gaza, after the ordeal the West Bank and the occupied territories have been suffering. The money will be directed to funding schools and educational programs in Gaza, via the Real Madrid Foundation; which has apparently built more than 167 schools in over […]