Saudi Arabia’s Crown Prince: A Machiavellian or a Man with a Vision?

Saudi Arabia’s Crown Prince: A Machiavellian or a Man with a Vision?

Social media platforms are full of “Game of Thrones: Saudi Edition” jokes, and honestly, we’re all here for them. What is currently happening in the Kingdom is something out of George R. R. Martin’s fantasy world. News of the anti-corruption campaign led by Saudi’s Crown Prince that included the arrest of at least 11 princes […]

Vodafone Egypt’s Latest Campaign Will Give You Superpowers

Vodafone Egypt’s Latest Campaign Will Give You Superpowers

by Reem Tolba

  Have you ever wished that you could have your very own super power? Duuh, of course you did. Well, Vodafone Egypt is giving you just that, thanks to their new Flex bundle that grants all its users superpowers. You probably came across the campaign, as their teasers have been flooding our timelines and spreading […]

Menna Shalaby and Ahmed Malek Star in New Moving Campaign That Promotes Accessibility

Menna Shalaby and Ahmed Malek Star in New Moving Campaign That Promotes Accessibility

  Helm Foundation just adopted a campaign that sheds light on a very important and critical matter —  a matter that most people, sadly, do not consider. There are around 14 million Egyptians with disabilities in this country, and the serious lack of accessibility comes as a big problem, especially when there’s so little potential […]

#ZeroFoodWaste: Dubai Plans to End Food Waste Once and for All

#ZeroFoodWaste: Dubai Plans to End Food Waste Once and for All

A new campaign, launched in Dubai, is encouraging people to aim for zero food waste, days before the World Food Day on the 16th of October.     #ZeroFoodWaste is going viral, and it’s helping to spread the word about food donation drives, competitions, and resources for restaurant and grocery store owners to learn how to […]

New Campaign Asks Egyptians Not to Jinx Their Chances at Qualifying for the World Cup

New Campaign Asks Egyptians Not to Jinx Their Chances at Qualifying for the World Cup

  The last time Egypt got a chance to qualify for and participate in the FIFA World Cup was in 1990; that was about 28 years ago. We’ve been trying to qualify for the World Cup ever since, with no luck whatsoever.     Some might argue that this year is the most promising year, […]

UAE Raises Road Safety Awareness via Smiling Emojis

UAE Raises Road Safety Awareness via Smiling Emojis

    Looks like the UAE is giving Disneyland a run for its money; indeed, if you think Disneyland is the happiest place on earth, well you clearly haven’t seen what the latest UAE road safety awareness campaign looks like.     While entering the northern side of the country via Sheikh Mohamed bin Zayed Road, […]

Viral Facebook Post Deems This North Coast Compound ‘Racist’

Viral Facebook Post Deems This North Coast Compound ‘Racist’

Facebook user Shady Ayman Noor’s post negatively commenting on a new North Coast compound’s marketing campaign has spread like wildfire on social media. Indeed, the post received thousands of comments, and a lot of engagement.   The post basically condemns this North Coast compound for using non-Egyptian models that are “white, freckled and blue-eyed” on […]

The Internet Lost It (in the Best Way Possible) over Pepsi’s New Ramadan Campaign

The Internet Lost It (in the Best Way Possible) over Pepsi’s New Ramadan Campaign

Ever since 2013, Pepsi Egypt has been highlighting the importance of gatherings with loved ones. When they first launched their ‘Yalla Nekamel Lametna’ (let us complete our gatherings) campaign, they pleasantly surprised us by bringing back our 90’s characters: from the 90’s Nelly, to Fatoota, to Bougy w Tamtam, and many many more.   Ever […]

VIDEO: Powerful Campaign Shows How Ramadan Is Not the Same in Syria

VIDEO: Powerful Campaign Shows How Ramadan Is Not the Same in Syria

In Egypt, the streets filled with ‘fawanees’ (Ramadan lanterns), the plethora of Ramadan’s TV series and programs, and the range of desserts, food, and restaurants, push us to exist and reside in our own bubbles. Those bubbles in turn compel us to assume that everyone around the world is blessed enough to enjoy a comfortable […]

Am I the Only Know Who Noticed Lipton’s New Black and White Packs?

Am I the Only Know Who Noticed Lipton’s New Black and White Packs?

by Hanna El-Zoghby

  Okay so, I was doing my normal every other day grocery shopping  — I was actually just looking for some ripe avocados to make for an Instagrammable breakfast — when I bumped into something quite weird.   It was Lipton. Yes, the very same tea giants. You might ask me what exactly was weird […]

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