New Campaign Asks Egyptians Not to Jinx Their Chances at Qualifying for the World Cup

New Campaign Asks Egyptians Not to Jinx Their Chances at Qualifying for the World Cup

  The last time Egypt got a chance to qualify for and participate in the FIFA World Cup was in 1990; that was about 28 years ago. We’ve been trying to qualify for the World Cup ever since, with no luck whatsoever.     Some might argue that this year is the most promising year, […]

UAE Raises Road Safety Awareness via Smiling Emojis

UAE Raises Road Safety Awareness via Smiling Emojis

    Looks like the UAE is giving Disneyland a run for its money; indeed, if you think Disneyland is the happiest place on earth, well you clearly haven’t seen what the latest UAE road safety awareness campaign looks like.     While entering the northern side of the country via Sheikh Mohamed bin Zayed Road, […]

Viral Facebook Post Deems This North Coast Compound ‘Racist’

Viral Facebook Post Deems This North Coast Compound ‘Racist’

Facebook user Shady Ayman Noor’s post negatively commenting on a new North Coast compound’s marketing campaign has spread like wildfire on social media. Indeed, the post received thousands of comments, and a lot of engagement.   The post basically condemns this North Coast compound for using non-Egyptian models that are “white, freckled and blue-eyed” on […]

The Internet Lost It (in the Best Way Possible) over Pepsi’s New Ramadan Campaign

The Internet Lost It (in the Best Way Possible) over Pepsi’s New Ramadan Campaign

Ever since 2013, Pepsi Egypt has been highlighting the importance of gatherings with loved ones. When they first launched their ‘Yalla Nekamel Lametna’ (let us complete our gatherings) campaign, they pleasantly surprised us by bringing back our 90’s characters: from the 90’s Nelly, to Fatoota, to Bougy w Tamtam, and many many more.   Ever […]

VIDEO: Powerful Campaign Shows How Ramadan Is Not the Same in Syria

VIDEO: Powerful Campaign Shows How Ramadan Is Not the Same in Syria

In Egypt, the streets filled with ‘fawanees’ (Ramadan lanterns), the plethora of Ramadan’s TV series and programs, and the range of desserts, food, and restaurants, push us to exist and reside in our own bubbles. Those bubbles in turn compel us to assume that everyone around the world is blessed enough to enjoy a comfortable […]

Am I the Only Know Who Noticed Lipton’s New Black and White Packs?

Am I the Only Know Who Noticed Lipton’s New Black and White Packs?

by Hanna El-Zoghby

  Okay so, I was doing my normal every other day grocery shopping  — I was actually just looking for some ripe avocados to make for an Instagrammable breakfast — when I bumped into something quite weird.   It was Lipton. Yes, the very same tea giants. You might ask me what exactly was weird […]

Ladies-Only Facebook Group ‘7ad Ye3raf’ Accuses CFCM of Stealing Their Idea

Ladies-Only Facebook Group ‘7ad Ye3raf’ Accuses CFCM of Stealing Their Idea

Every single day we check our news feeds, another social media fight seems to be cooking up. From people bashing massive billboards to others cyberbullying an innocent soul and so on. Today is no different…     The latest social media incident includes Facebook page “7ad Ye3raf?” (Does Anyone Know?) and shopping center Cairo Festival City Mall. […]

Pandora’s Latest Campaign Features Hijabi Blogger Maria Alia

Pandora’s Latest Campaign Features Hijabi Blogger Maria Alia

Who else is excited about this game changer? @TheModist is launching now! #IAmModist A post shared by MARIA ALIA (@mariaalia) on Mar 8, 2017 at 8:58am PST     More and more fashion brands have been showing diversity in their latest campaigns; from Nike to Dolce & Gabbana, and now Pandora – international Danish jewelry malefactors […]

Agency Behind ‘Enti 3anes?’ (Are You a Spinster?) Campaign Explains It All

Agency Behind ‘Enti 3anes?’ (Are You a Spinster?) Campaign Explains It All

  A billboard was caught on social media going viral with the question ‘Enti 3anes?’ which translates to ‘Are you a spinster?” To say the campaign backfired would be an understatement. It is very clear that the campaign attempts to tackle demeaning sexist stereotypes, which we have seen quite often of over the past year, […]

Lipton Shows Egypt the Magic of Paying It Forward

Lipton Shows Egypt the Magic of Paying It Forward

أكتر من 10 مليون مصري شاركوا معنا بمواقف إيجابية و علشان نظبط مزاجك، هاني الدقاق و ليبتون عملوا أغنية جديدة مستوحاه من إيجابية المصريين! إسمع الأغنية…إعمل شير… إنشر الإيجابية Posted by Lipton on Saturday, February 25, 2017   At times, the world seems like such a difficult place. You feel tired, wasted and unappreciated. Yet, […]

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