The Internet Lost It (in the Best Way Possible) over Pepsi’s New Ramadan Campaign

The Internet Lost It (in the Best Way Possible) over Pepsi’s New Ramadan Campaign

Ever since 2013, Pepsi Egypt has been highlighting the importance of gatherings with loved ones. When they first launched their ‘Yalla Nekamel Lametna’ (let us complete our gatherings) campaign, they pleasantly surprised us by bringing back our 90’s characters: from the 90’s Nelly, to Fatoota, to Bougy w Tamtam, and many many more.   Ever […]

VIDEO: Powerful Campaign Shows How Ramadan Is Not the Same in Syria

VIDEO: Powerful Campaign Shows How Ramadan Is Not the Same in Syria

In Egypt, the streets filled with ‘fawanees’ (Ramadan lanterns), the plethora of Ramadan’s TV series and programs, and the range of desserts, food, and restaurants, push us to exist and reside in our own bubbles. Those bubbles in turn compel us to assume that everyone around the world is blessed enough to enjoy a comfortable […]

Am I the Only Know Who Noticed Lipton’s New Black and White Packs?

Am I the Only Know Who Noticed Lipton’s New Black and White Packs?

by Hanna El-Zoghby

  Okay so, I was doing my normal every other day grocery shopping  — I was actually just looking for some ripe avocados to make for an Instagrammable breakfast — when I bumped into something quite weird.   It was Lipton. Yes, the very same tea giants. You might ask me what exactly was weird […]

Ladies-Only Facebook Group ‘7ad Ye3raf’ Accuses CFCM of Stealing Their Idea

Ladies-Only Facebook Group ‘7ad Ye3raf’ Accuses CFCM of Stealing Their Idea

Every single day we check our news feeds, another social media fight seems to be cooking up. From people bashing massive billboards to others cyberbullying an innocent soul and so on. Today is no different…     The latest social media incident includes Facebook page “7ad Ye3raf?” (Does Anyone Know?) and shopping center Cairo Festival City Mall. […]

Pandora’s Latest Campaign Features Hijabi Blogger Maria Alia

Pandora’s Latest Campaign Features Hijabi Blogger Maria Alia

Who else is excited about this game changer? @TheModist is launching now! #IAmModist A post shared by MARIA ALIA (@mariaalia) on Mar 8, 2017 at 8:58am PST     More and more fashion brands have been showing diversity in their latest campaigns; from Nike to Dolce & Gabbana, and now Pandora – international Danish jewelry malefactors […]

Agency Behind ‘Enti 3anes?’ (Are You a Spinster?) Campaign Explains It All

Agency Behind ‘Enti 3anes?’ (Are You a Spinster?) Campaign Explains It All

  A billboard was caught on social media going viral with the question ‘Enti 3anes?’ which translates to ‘Are you a spinster?” To say the campaign backfired would be an understatement. It is very clear that the campaign attempts to tackle demeaning sexist stereotypes, which we have seen quite often of over the past year, […]

Lipton Shows Egypt the Magic of Paying It Forward

Lipton Shows Egypt the Magic of Paying It Forward

أكتر من 10 مليون مصري شاركوا معنا بمواقف إيجابية و علشان نظبط مزاجك، هاني الدقاق و ليبتون عملوا أغنية جديدة مستوحاه من إيجابية المصريين! إسمع الأغنية…إعمل شير… إنشر الإيجابية Posted by Lipton on Saturday, February 25, 2017   At times, the world seems like such a difficult place. You feel tired, wasted and unappreciated. Yet, […]

These Football Songs Are the best Thing to Happen to Egypt in 2017

These Football Songs Are the best Thing to Happen to Egypt in 2017

  Our Egyptian existence is anything but happy. From an insane economic crisis and political woes, to not even affording the simple joys of our sad life, aka Nescafe and Nutella, God sent us something that has been putting a huge smile on our faces for the past few weeks.   How epic are those two […]

360 Videos to Transform London’s Waterloo Station into Dubai

360 Videos to Transform London’s Waterloo Station into Dubai

  It’s been announced that one of the biggest marketing campaigns for Dubai will be taking place in London’s bustling Waterloo Station where a mini rendition of Dubai will be displayed from September 4 till September 11.   The station will house Dubai-themed 360 degrees video gaming, virtual reality displays and unique optical illusions, in which […]

New ‘This Is Egypt’ Video Will Make You Fall Back in Love with Om El Donya

New ‘This Is Egypt’ Video Will Make You Fall Back in Love with Om El Donya

  A new video that released was on Sunday is beginning to make the rounds and it makes us want to jump in the sea, eat some bateekh, then party on a felucca before settling in for some tea and shisha.   Published by Egypt’s tourism promotion authority, the video is titled “This Is Egypt.” It’s […]