Brands Get Political: When It Works, When It Doesn’t and Why

Brands Get Political: When It Works, When It Doesn’t and Why

by Branding and Digital Agency Omnia

  It’s the year of the people taking power into their own hand! Or at least that’s what 2017 has been showing us so far. The digital revolution brought with it numerous ways for companies to communicate directly with their customers, from the largest corporations down to the smallest local businesses. Websites, social media and […]

Egypt, Saudi Arabia and Turkey Among Top 32 Most Powerful Economies in 2050

Egypt, Saudi Arabia and Turkey Among Top 32 Most Powerful Economies in 2050

  As much as the overall impression of Egypt’s economy does not carry any optimistic vibes, a recent report says otherwise. PwC released a report that studies the economies of different countries and suggest the biggest and most powerful ones in 33 yeas.   “The long view: how will the global economic order change by 2050?” ranked 32 […]

Abdelrahman Ayman Becomes First Egyptian President of AIESEC International

Abdelrahman Ayman Becomes First Egyptian President of AIESEC International

  Last night in The Netherlands at the AIESEC International Presidents Meeting 2017, the world rejoiced as Abdelrahman Ayman, more commonly known as Abdo, became the first Egyptian in history to become the president of AIESEC International.     AIESEC is the world’s largest non-profit youth-run organization in the world. It is an international non-governmental […]

16 US Tech and Business Leaders Who Would’ve Been Denied Entry by Trump’s #MuslimBan

16 US Tech and Business Leaders Who Would’ve Been Denied Entry by Trump’s #MuslimBan

Silicon Valley is up in arms following news of US President Donald Trump’s 90-day ban of immigrants and travelers from seven Muslim-majority countries as well as a 120-day ban of all refugees.   As a powerhouse of the global economy, the US is a top recipient of every other country’s brain drain. This means it […]

What Business Leaders Can Learn from Bloggers

What Business Leaders Can Learn from Bloggers

by Branding and Digital Agency Omnia

We were happy to welcome the students of Mawaheb From Beautiful People to Omnia’s offices in Dubai today! طلاب مدرسة “مواهب” بدبي أدخلوا البهجة على قلوبنا اليوم بزيارتهم لنا في مقر شركتنا “أومنيا A photo posted by Omnia (@omniasocial) on Apr 18, 2016 at 7:18am PDT   Marketing: Companies everywhere are constantly being advised to […]

Dubai Finally Gets Its Very First Female Uber Driver

Dubai Finally Gets Its Very First Female Uber Driver

Uber UAE just has hired its first female driver… and it’s about time, too. Fritzie Castro, 43, a Filipina that has been a Dubai resident for seven years. According to Khaleeji Times, she works the 4 am-4 pm shift, waking up six days a week at 2 am, then setting out and waiting in the […]

6 Creative Techniques for Marketing Your Startup

6 Creative Techniques for Marketing Your Startup

by Nesma El-Far

If an idea is as good as its execution, a product is as good as you can sell it. So many startups, with a promising potential, fail just because they didn’t focus enough on sales, distribution and marketing. Startups are always advised to use the lean model, but we must not be very conservative when […]

Pomegranate Just Got Added to the Juhayna Pure Family

Pomegranate Just Got Added to the Juhayna Pure Family

In this day and age, finding something that is 100% natural is a rare phenomenon, especially with juice. But thanks to Juhayna Pure, we don’t have that problem anymore.     Last month, the juice giants unveiled their newest baby, the pomegranate flavor, and everyone (including us) is obsessed with it. “We didn’t just pick […]

Our Top 10 Favorite Egyptians Brands of 2016

Our Top 10 Favorite Egyptians Brands of 2016

The other day a friend of mine asked me what were my favorite Egyptian brands of 2016. After lots, and lots of thinking, I’ve compiled a list of businesses that have kicked 2016 in the behind and redefined the word awesome.     Careem     I know they aren’t Egyptian, but the brand is […]

17 Emiratis That Absolutely Slayed 2016

17 Emiratis That Absolutely Slayed 2016

by Nichole Miranda

2016 has been an absolute rollercoaster! Whether it’s been a good or bad year, a new start is just a few days away. If you’re on the hunt for inspiration while setting your resolutions for 2017, here’s a bunch of people who’ve kicked this year’s ass by being the definition of awesome.     This […]

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