Maison 69: The Zamalek Lifestyle Store You’ll Seriously Want to Move into

Maison 69: The Zamalek Lifestyle Store You’ll Seriously Want to Move into

“Beyond the ideas of right, beyond the ideas of wrong, there is a field – I will meet you there.”     This quote by Rumi inspired Amir Fayo in his creation of the concept of Maison 69. He wanted to create a lifestyle store, a home, where everyone is welcomed. People are invited in to […]

MENA Cristal Innovation and Digital Conference Rocks Dubai

MENA Cristal Innovation and Digital Conference Rocks Dubai

By Monaliza Wahba

  Recently, the MENA Cristal Innovation & Digital Congress took place at the Sofitel Jumeirah Beach in Dubai, UAE for its 11th edition, which was dedicated to digital technology, online advertising and branding.     The event hosted experts in digital branding who discussed new technology, from virtual reality to wearable tech, and innovative marketing campaigns. Over […]

16 Arab Brands That Slayed London Fashion Week

16 Arab Brands That Slayed London Fashion Week

By Anicée Gohar

This year was the first time countries like Egypt and Lebanon took part in the International Fashion Showcase (IFS) during London Fashion Week. Five Arab countries managed to bring their talents to the front row. Out of only a handful awards given by the British Council for the occasion, two were won by Arab countries! […]

8 Arab Pop Culture Brands You Need In Your Life

8 Arab Pop Culture Brands You Need In Your Life

From mesmerizing Arabic calligraphy to old school artists like Oum Kalthoum, Arab culture is rich in history and heritage to say the least. Thanks to our deeply embedded roots, the younger generation has not lost sight of our traditions or ancestry; rather, they’ve integrated their traditions into modern day style. Here’s eight Arab pop culture […]

10 Outfits That Are Awesome But Overpriced

10 Outfits That Are Awesome But Overpriced

By Mostafa Waheed

Check out some of the most awesome outfits by these high-end brands. I don’t know how awesome they’ll be after you see the price tag, though…     €3,220.00 Balmain Skirt = 25,760 LE       €2,680.00 Balmain Dress = 23,048 LE       €7,830.00 Balmain Dress = 67,338 LE       […]

Q&A: DMF Founder Najla Mazboudi on the Evolving Digital Landscape

Q&A: DMF Founder Najla Mazboudi on the Evolving Digital Landscape

Following the success of the inaugural Digital Media Forum in Cairo last year, DMF is coming back in November for another round of insights from industry leaders in the country, region and around the world. We asked DMF founder Najla Mazboudi to tell us more about what’s in store at this year’s edition:     […]

What to Expect at Digital Media Forum Cairo 2015

What to Expect at Digital Media Forum Cairo 2015

  “Egypt is ready to lead the digital media industry in the region,” Digital Media Forum founder Najla Semaan Mazboudi said ahead of DMF’s second appearance in Cairo this November. The forum is an important networking opportunity for the industry and a chance to exchange expertise on digital media development. DMF Dubai was held earlier […]

9 Misconceptions Marketeers Have About Social Media Influencers

9 Misconceptions Marketeers Have About Social Media Influencers

We were at the recent Marketing Kingdom conference in Amman, Jordan where marketeers at the top of their game from all over the world gathered to share tips and lessons learned. With “influencers” making event appearances and promoting brands left and right these days, we picked the brain of the accomplished Hussen M. Dajani – […]

‘There Is No Single Secret To Social Media Success’

‘There Is No Single Secret To Social Media Success’

Katie Morse, VP Social Media at Nielsen in New York is one of the keynote speakers at the Marketing Kingdom Amman, Jordan’s first ever global marketing event, taking place from May 10-11, 2015 in Amman. With less than a month to go to the event, we sat down with Katie to discuss her views on […]

8 Times International Brands Went Arab

8 Times International Brands Went Arab

We all love to keep tabs on international fashion and with increasingly Western influences on our everyday style, we sometimes forget to revisit our roots. But staying true to your identity isn’t all or nothing. Here are our favorite examples of times Arab tradition met international style:     1. DKNY Ramadan Collection   For […]