Viral Facebook Post Deems This North Coast Compound ‘Racist’

Viral Facebook Post Deems This North Coast Compound ‘Racist’

Facebook user Shady Ayman Noor’s post negatively commenting on a new North Coast compound’s marketing campaign has spread like wildfire on social media. Indeed, the post received thousands of comments, and a lot of engagement.   The post basically condemns this North Coast compound for using non-Egyptian models that are “white, freckled and blue-eyed” on […]

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

  Via Cherine Rachad ElQuesny   Two weeks ago, Uber found itself recieving quite the backlash after someone posted on Facebook a photo of their latest billboard. The campaign was clearly trying to clarify how Uber can get you out of driving around family and friends, yet Egyptians did not like that Uber targeted mothers-in-laws […]

Egyptian Billboard Making Fun of Mothers-In-Law Receives Social Media Backlash

Egyptian Billboard Making Fun of Mothers-In-Law Receives Social Media Backlash

  It was only a couple of weeks ago that Sunny received one hell of a feedback when their ‘Enty 3anes‘ (translated to are you a spinster?) billboard emerged. The company, as well as the advertising agency, had to explain their motive, which was merely a shocking message that tackled demeaning sexist stereotypes. Today, a new […]

Agency Behind ‘Enti 3anes?’ (Are You a Spinster?) Campaign Explains It All

Agency Behind ‘Enti 3anes?’ (Are You a Spinster?) Campaign Explains It All

  A billboard was caught on social media going viral with the question ‘Enti 3anes?’ which translates to ‘Are you a spinster?” To say the campaign backfired would be an understatement. It is very clear that the campaign attempts to tackle demeaning sexist stereotypes, which we have seen quite often of over the past year, […]

What Exactly Is Going on with Amr Adib’s Ontv Billboards?

What Exactly Is Going on with Amr Adib’s Ontv Billboards?

I love Amr Adib more than long walks on the beach, konafa Nutella and on rare occasions shawerma Abu Heider. Adib is loud, his hands are all over the place, has extremely theatrical facial expressions and is the most entertaining that has ever happened to me since Mortada Mansour’s memes.   Yet, there comes a time in […]

This Epic Billboard in Shobra Just Taught Us Major Life Lessons

This Epic Billboard in Shobra Just Taught Us Major Life Lessons

  If today is not the day for my usual avwara over small things from around Cairo then I don’t know what is. I love this billborad. I am just head over heels for it. A friend of mine spotted it in Shobra and I believe it is the most important, epic and glorious thing […]

#HuaweiStar: Your Face Could Be on the Next Huawei Billboard

#HuaweiStar: Your Face Could Be on the Next Huawei Billboard

  Most people go through life without achieving anything extraordinary. You wake up, you eat, you work, you sleep, repeat and that’s it. Well, Huawei is giving you the chance to stand out from all the basic humans overcrowding this planet by having your actual face on their newest billboard. Yes! You read that right, your face […]

13 Viral #طفل_معه_جيشه Reactions That Will Make You Think Twice

13 Viral #طفل_معه_جيشه Reactions That Will Make You Think Twice

By Hady El Hady

On Monday night, the Egyptian Internet went crazy sharing a picture of a billboard at the Alexandria gates that is split into two pictures: one on the right showing President Abdel Fattah El-Sisi with a kid during the opening of the new Suez Canal with the text, “A Kid With His Army”, and on the […]