Edita Food Industries Egypt’s 2017 Twinkies Racist Ad Is NOT Okay

Edita Food Industries Egypt’s 2017 Twinkies Racist Ad Is NOT Okay

Twinkies’ 2017 advertisement is not just combination of bad tunes and non-rhythmic lyrics, it also contains an openly offensive racial slur.     Part of the song lyrics featured in the advertisements reads “el hendy el a7mar albo abyad”. This lyric literally translates to “even the Red Indian has a white heart.”   A few […]

Meet Nada Adel, Egypt’s Lingerie Queen

Meet Nada Adel, Egypt’s Lingerie Queen

  Today is International Lingerie Day, so I thought why not celebrate one of our own. Egyptian designer Nada Adel has changed the game and introduced lingerie to retail. In this Scoop Empire feature, I get up close and personal with her to find out more about how she made it.     Why lingerie?   […]

Ed Sheeran’s ‘Shape of You’ with a Shaabi Twist Is Your New Favorite Song

Ed Sheeran’s ‘Shape of You’ with a Shaabi Twist Is Your New Favorite Song

  It’s no surprise that Arabs love Ed Sheeran, so it was only about time until his latest hit “Shape of You” got its own Shaabi twist.   Egyptian DJ, Ramy BlaZin, who is notoriously famous for making Rihanna’s “Diamonds” sound like it came straight outta Imbaba is back at it again; this time with […]

This Eggplant Pizza Recipe Will Give You Life

This Eggplant Pizza Recipe Will Give You Life

Pizza is one of the world’s universally loved things. Everyone just loves pizza. EVERYONE. But there’s just one tiny problem. It’s quite a hassle to make. Yes, you can order one but what if you want to channel your inner Gordon Ramsay? What do you then???   Well, we here at Scoop Empire have bumped […]

Elves: You Don’t Need to Do Anything More Because This App Will Do It for You

Elves: You Don’t Need to Do Anything More Because This App Will Do It for You

We Egyptians are many things, but one thing we aren’t is being punctual. It’s not our fault, we’re just programmed to be very, very lazy; it’s just who we are. Which is why it put a smile on our faces when we found out about Elves.     Think of Elves as your very own […]

Your Ultimate Guide on What to Do in Cairo If You’re Stuck During Easter

Your Ultimate Guide on What to Do in Cairo If You’re Stuck During Easter

by Jaida Khaled

So Easter is here and for the unfortunate ones that are stuck in Cairo, I’d like to inform you that you have nothing to worry about. All my friends are already in Gouna and Dahab having an eggcellent time, but I refuse to wallow in self-pity because I haven’t pre-planned my Easter better. So I’ve […]

This Renga Salad Recipe Is a Must for Easter

This Renga Salad Recipe Is a Must for Easter

  Easter is upon us, and with it, comes the smell of renga (herring). One of Egypt’s Easter, aka Sham El Nessim — translates to smelling the breeze — traditions is eating a lot of renga.   Renga is a way of life during this festive time, but here’s just one problem; people usually associate it with eww […]

#SaveDinaAli: Why We Need to Talk About Honor Killings

#SaveDinaAli: Why We Need to Talk About Honor Killings

  On Monday, April 10th, Dina Ali — a 24-year-old Saudi woman— was off-loaded from her flight, detained for 13 hours without being officially charged with any crime, at Ninoy Aquino International Airport (NAIA). Dina was traveling from Saudi Arabia to Australia via the Philippines hoping to seek asylum from her abusive family.   The Filipino […]

Attention Culture Vultures Because World Art Dubai Is Back

Attention Culture Vultures Because World Art Dubai Is Back

  The long-awaited third season of World Art Dubai is back. Zealous art lovers already marked their calendars for the three-day art fiesta which they wait for every year. The artsy event starts today until the 15th of April in Dubai World Trade Center.   The event provides a professionally curated platform dedicated to the […]

INKOMPASS 2017: Philip Morris Initiative Reaches Out to Egyptian University Students with Unique Opportunities

INKOMPASS 2017: Philip Morris Initiative Reaches Out to Egyptian University Students with Unique Opportunities

Most Egyptian students are very intimidated of what their life might be like after they graduate. The actual thought of making it through Egypt’s tough labor market is a big deal to most of the undergraduates. Some might even claim that students can rarely succeed on their own without a “push” of some sort.   Well, you’re […]

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