Amir Karara Squatting with Aly Mazhar on His Back Is the Only Eye Candy You Need in 2017

Amir Karara Squatting with Aly Mazhar on His Back Is the Only Eye Candy You Need in 2017

by Karine El-Tantawy

  There comes a few times in life when we lose the ability to speak and actually become speechless. Today is one of those rare occasions. During the ’80s and ’90s, Egypt has failed to present us with any real male or female eye candy (#SorryNotSorry).   For the past few years, we’ve been witnessing […]

Concrete Just Launched Its Campaign Starring Egypt’s Hottest Men and Reactions Are Hilarious

Concrete Just Launched Its Campaign Starring Egypt’s Hottest Men and Reactions Are Hilarious

By Karine ElTantawi

  What on Earth is going on here? This is the best campaign to ever encourage consumers to go local. Concrete, Egypt’s biggest local retail store, just nailed it. Instead of resorting to social media influencers with no real life impact or male models who fail to connect with consumers, Concrete reached out to Egypt’s […]

7 Signs You’re A BeFit Addict

7 Signs You’re A BeFit Addict

Once you start working out at BeFit, there’s no turning back. The magnificence of natural endorphins that take over your mind and body pushes you to get up and go work out almost every day. If, for any reason, something comes up and you can’t make it to the session, you feel like you missed […]

Faces Who Have Changed the Fitness Game in Egypt: Aly Mazhar

Faces Who Have Changed the Fitness Game in Egypt: Aly Mazhar

Founder of BeFit Egypt

A new year upon us, and with it comes our annual pledges to make healthier choices. Whether it’s replacing smoking with spinning, opting to run on Friday mornings instead of staying out all night Thursday, or snacking on Bake Stix instead of binging on ice cream, we can always do more to limit self-destructive habits. […]

12 Days of Xmas with Scoop Empire

12 Days of Xmas with Scoop Empire

We’re getting in the festive spirit by giving away 12 hand-picked gifts from brands we love over the next 12 days until Christmas! Each day, all you have to do is answer one simple trivia question on our social media pages. Everyone who answers the question correctly will be placed in a random draw, and […]

Why Aly Mazhar Is the Official Face of Fitness in Egypt

Why Aly Mazhar Is the Official Face of Fitness in Egypt

Founder and Head Coach of BeFit Aly Mazhar is everywhere health and fitness related these days. The first episode of his web series ElCoach was released by Tayarah this week, giving you a glimpse of his day-to-day life with BeFit, from the fitness classes to the challenges.       Aly is the Middle East’s first […]

RamaScoops: ‘Coke Is Better With’

RamaScoops: ‘Coke Is Better With’

There are certain ads that people wait for every Ramadan and Coca-Cola’s is certainly one of them. Every year the soft drink giant and its competitors release some of the coolest campaigns to grace the Ramadan stage. Who will be crowned Ramadan soft drink giant? We don’t know yet, but we got to say we’re […]