Adidas Just Found a Solution for Lebanon’s Trash Crisis

Adidas Just Found a Solution for Lebanon’s Trash Crisis

Teaming up with the environmental initiative, Parely, Adidas has released its first batch of running shoes with uppers made out of recycled plastic recovered from the ocean. These 50 pairs will be earned, rather than bought.

Egyptian Billionaire Revealed to Be Biggest Investor in Adidas

Egyptian Billionaire Revealed to Be Biggest Investor in Adidas

With a six percent share, Egypt’s richest man is now Adidas’s biggest investor. Egyptian billionaire Nassef Sawiris is the largest stakeholder in athletic sportswear company Adidas, his investment firm revealed on Friday. The German company is the second largest sportswear brand in the world. Sawiris, whose net worth is $5.1 billion, is an investor in […]

Where to Get the Freshest Street Wear in Egypt

Where to Get the Freshest Street Wear in Egypt

Move over studios and designer brands, it’s all about street wear and street fashion! Having gotten its name from literally “the streets”, the fashion style has emerged not from haute couture and A-Class associations, but from those rough and tough individuals who so happen to be from the “other side of the tracks.” This trend […]

Q&A: Italy’s Antonio Candreva

Q&A: Italy’s Antonio Candreva

Italy’s last victory against England has left all eyes on the Azzurri for possibly topping Group D.  Known for his pace, stamina, passing and technique, Antonio Candreva is definitely someone to look out for in the Italian squad. Anticipating Italy’s second game tomorrow, Adidas holds this Q&A with Antonio Candreva, where he talks about his absence […]

Q&A: Germany Goalkeeper Manuel Neuer

Q&A: Germany Goalkeeper Manuel Neuer

Germany’s Manuel Neuer is entering this year’s World Cup coming from a unbeaten qualifying round and with a decades-long legacy of fierce goalkeeping to protect. Talk about pressure. In this interview for Adidas, Neuer reflects on his strategy against penalty-taking opponents, his team’s defence and expectations for Germany’s group.   So many World Cup knockout […]

Q&A: Bosnia-Herzegovina Forward Edin Dzeko

Q&A: Bosnia-Herzegovina Forward Edin Dzeko

Known as “The Bosnian Diamond” in his home country, Edin Dzeko is determined to prove Bosnia-Herzegovina’s place on the football world map. In this Q&A from Adidas, Dzeko reflects on his team’s chances, the competition in their group, chances for the knockout stage and more:   How proud are you that Bosnia-Herzegovina have made it […]

Q&A: Uruguay Forward Edinson Cavani

Q&A: Uruguay Forward Edinson Cavani

Hoping to make his nation proud in Brazil, Uruguayan striker Edinson Cavani reflects on the historical weight on his team’s shoulders for the World Cup, their strategy and his expectations in this Adidas interview.   You’ve scored at a ratio of better than a goal a game this season at PSG, that must give you […]

6 Ways You Know It’s World Cup Season

6 Ways You Know It’s World Cup Season

World Cup fever is heating up fast. With the major sporting event slated to start in just a few days and Brazil the buzzword everywhere, here are six things that always happen every four years in the football world.   FIFA World Cup Anthem Have you ever witnessed an event that happens every four years […]

10 Signs You Live at the Gym

10 Signs You Live at the Gym

“Gym rat” – it’s a title they proudly wear. You can spot them from their toned physiques, the intensely confident glint in their eyes that seem to say “I can take you right here, right now” and the callouses on their hands from days at the gym without lifting gloves. Here are a few other signs you […]