Is Careem’s New Amazing Ad a Rip-Off?

Is Careem’s New Amazing Ad a Rip-Off?

Careem have posted a new ad on their Facebook page last night promoting a new promo code of theirs, and people were very inspired by it. The video was shot in a very unique and creative way, and the angles were very well thought of. The music used was also very interesting, and it added to […]

VIDEO: Royal Jordanian Airlines’ New Ad About Discrimination Is So Powerful

VIDEO: Royal Jordanian Airlines’ New Ad About Discrimination Is So Powerful

  Arabs and Muslims don’t have it easy, especially when it comes to flying and airports. With all the terrorist attacks and new laws discriminating against Arabs and Muslims, flying has become a frightening event for us. We’re scared of the terrorist attacks, just like anyone else, but we’re also scared of taking the blame […]

Concrete Just Launched Its Campaign Starring Egypt’s Hottest Men and Reactions Are Hilarious

Concrete Just Launched Its Campaign Starring Egypt’s Hottest Men and Reactions Are Hilarious

By Karine ElTantawi

  What on Earth is going on here? This is the best campaign to ever encourage consumers to go local. Concrete, Egypt’s biggest local retail store, just nailed it. Instead of resorting to social media influencers with no real life impact or male models who fail to connect with consumers, Concrete reached out to Egypt’s […]

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

  Via Cherine Rachad ElQuesny   Two weeks ago, Uber found itself recieving quite the backlash after someone posted on Facebook a photo of their latest billboard. The campaign was clearly trying to clarify how Uber can get you out of driving around family and friends, yet Egyptians did not like that Uber targeted mothers-in-laws […]

Pandora’s Latest Campaign Features Hijabi Blogger Maria Alia

Pandora’s Latest Campaign Features Hijabi Blogger Maria Alia

Who else is excited about this game changer? @TheModist is launching now! #IAmModist A post shared by MARIA ALIA (@mariaalia) on Mar 8, 2017 at 8:58am PST     More and more fashion brands have been showing diversity in their latest campaigns; from Nike to Dolce & Gabbana, and now Pandora – international Danish jewelry malefactors […]

Dubai Foundation Uses Instagram Stories to Raise Domestic Abuse Awareness

Dubai Foundation Uses Instagram Stories to Raise Domestic Abuse Awareness

It is always exciting and rather mind-blowing when we find smartly embedded messages in our everyday social media tools. Going through your Instagram stories, the last thing you’d expect to find is a smart campaign against domestic violence.   Dubai Foundation for Women & Children joined forces with FP7/McCann Dubai and the results are quite impressive. […]

Bayoumi Fouad Has a New ‘dmc’ Show Because There’s Nothing He Can’t Do

Bayoumi Fouad Has a New ‘dmc’ Show Because There’s Nothing He Can’t Do

بيومي فؤاد: وأنا في الحج لقيت ست كبيرة بتقولي (يخيبك انت هنا ك… بيومي فؤاد: وأنا في الحج لقيت ست كبيرة بتقولي (يخيبك إنت هنا كمان !!) شاهد برومو جديد لبرنامج #بيومي_أفندي على شاشة dmc TV Posted by dmc TV on Saturday, January 14, 2017   Now, who doesn’t love Bayoumi Fouad? You might think […]

What Exactly Are Asser Yassin, Yasmine Sabri and Maged El-Kedwany Up To?

What Exactly Are Asser Yassin, Yasmine Sabri and Maged El-Kedwany Up To?

#Comingsoon #AsserYassin A video posted by Asser_Yassin (@asser_yassin) on Jan 17, 2017 at 9:09am PST   Over the course of our social media adventures, while we were avoiding all the work we’re supposed to be doing, we bumped into this amazing, action-packed video. We’re not quite sure what it actually is, but with an ensemble […]

13 Pictures That Prove Egyptians Just Have to Ruin Everything for Everyone

13 Pictures That Prove Egyptians Just Have to Ruin Everything for Everyone

  Us Egyptians live to for 2alsh. Sometimes we e2lesh on people because of their appearance, other times we do it because we just have too much time on our hands; one Egyptian has taken it too far as he transfered his 2alsh onto Vodafone’s latest Ramadan ad, El 3ela E Kebeera.   Ahmed Reda has taken […]

Is Ramadan’s Biggest Hit ‘Ersem 2albak’ Actually Stolen?

Is Ramadan’s Biggest Hit ‘Ersem 2albak’ Actually Stolen?

There are so many things you can call Egyptians, but boring is not one of them. Something always has to be happening, and if we get put in a situation where boring is inevitable; we’ll nedrab inevitable bel gazma and make something out of nothing. A few days ago, Magdi Yacoub Foundation released their heartwarming ad, […]

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