Mohamed Ramadan Just Won Ramadan with His Latest Ad

Mohamed Ramadan Just Won Ramadan with His Latest Ad

by Karine El-Tantawy

  If there is one thing social media has taught us, it’s that Mohamed Ramadan has a fan base that is so huge that you can’t see where it begins or ends. This actor has proved year after year that his popularity has no end. You might think just because everyone in your circle doesn’t […]

Was Our Favorite War Scene from ‘Khalsana Beshyaka’ Stolen?

Was Our Favorite War Scene from ‘Khalsana Beshyaka’ Stolen?

We love Ahmed Mekky. He is hands down our favorite comedian this year, as well as every other year. It seems, however, that social media is disappointed with what was considered their favorite show this Ramadan. Facebook users have been sharing an ad for “The Mail” which looks surprisingly similar to the major war scene from “Khalsana Beshyaka.” […]

Brilliant Ad by 500 500 Hospital Finally Gives Egyptians Something to Smile About

Brilliant Ad by 500 500 Hospital Finally Gives Egyptians Something to Smile About

  For the first time, we actually feel that we want to donate because we’re happy to do so,  not because we feel sad, nor  because we’ve been guilt-tripped. Ramadan is known for its heart-wrenching adverts, specifically when it comes to donation campaigns. The ads’ natures are usually depressing, dark and you always get the […]

Mohamed Henedy’s Ramadan Ad Gets an Epic Lego Spoof

Mohamed Henedy’s Ramadan Ad Gets an Epic Lego Spoof

  Love it or hate it, Orange Egypts Ramadan ad starring Mohamed Henedy has one hell of a catchy tune. Kids sing along to it, and adults appreciate watching their once upon a time favorite comedian.   Hussein Hakem, founder of  LegoGraphic Films “Hussein Hakem’s LEGO Videos” Facebook page, is known for creating videos mimicking big […]

Laila Elwi Looks Younger Than Yasmine Sabry and the Internet Can’t Handle It

Laila Elwi Looks Younger Than Yasmine Sabry and the Internet Can’t Handle It

  Why does it feel like nobody ages anymore? Amr Diab’s eternal youth has been the most impressive anti-aging process we’ve ever witnessed. He is a true Benjamin Button, but Diab, you’ve got some serious competition.   Laila Elwi just performed in an almost-musical for Universal’s Ramadan ad and she looked younger than Britney Spears, […]

Is Careem’s New Amazing Ad a Rip-Off?

Is Careem’s New Amazing Ad a Rip-Off?

Careem have posted a new ad on their Facebook page last night promoting a new promo code of theirs, and people were very inspired by it. The video was shot in a very unique and creative way, and the angles were very well thought of. The music used was also very interesting, and it added to […]

VIDEO: Royal Jordanian Airlines’ New Ad About Discrimination Is So Powerful

VIDEO: Royal Jordanian Airlines’ New Ad About Discrimination Is So Powerful

  Arabs and Muslims don’t have it easy, especially when it comes to flying and airports. With all the terrorist attacks and new laws discriminating against Arabs and Muslims, flying has become a frightening event for us. We’re scared of the terrorist attacks, just like anyone else, but we’re also scared of taking the blame […]

Concrete Just Launched Its Campaign Starring Egypt’s Hottest Men and Reactions Are Hilarious

Concrete Just Launched Its Campaign Starring Egypt’s Hottest Men and Reactions Are Hilarious

By Karine ElTantawi

  What on Earth is going on here? This is the best campaign to ever encourage consumers to go local. Concrete, Egypt’s biggest local retail store, just nailed it. Instead of resorting to social media influencers with no real life impact or male models who fail to connect with consumers, Concrete reached out to Egypt’s […]

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

  Via Cherine Rachad ElQuesny   Two weeks ago, Uber found itself recieving quite the backlash after someone posted on Facebook a photo of their latest billboard. The campaign was clearly trying to clarify how Uber can get you out of driving around family and friends, yet Egyptians did not like that Uber targeted mothers-in-laws […]

Pandora’s Latest Campaign Features Hijabi Blogger Maria Alia

Pandora’s Latest Campaign Features Hijabi Blogger Maria Alia

Who else is excited about this game changer? @TheModist is launching now! #IAmModist A post shared by MARIA ALIA (@mariaalia) on Mar 8, 2017 at 8:58am PST     More and more fashion brands have been showing diversity in their latest campaigns; from Nike to Dolce & Gabbana, and now Pandora – international Danish jewelry malefactors […]

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