Concrete Just Launched Its Campaign Starring Egypt’s Hottest Men and Reactions Are Hilarious

By Karine ElTantawi

Via Concrete

 

What on Earth is going on here? This is the best campaign to ever encourage consumers to go local. Concrete, Egypt’s biggest local retail store, just nailed it. Instead of resorting to social media influencers with no real life impact or male models who fail to connect with consumers, Concrete reached out to Egypt’s finest men for a one of kind photo shoot.

 

Asser Yassin, Ramy Ashour, Aly Mazhar and Ahmed Hatem are the brand’s leading men and everyone is going crazy over the campaign.

 

 

Concrete launched four videos on Facebook. The first one that came out was Asser Yassin’s video. Okay, we’re used to his gorgeousness. No big deal there.

 

Asser Yassin for Concrete Menswear

Iconic Men | Mastered elegance for outstanding performance | Asser Yassin for Concrete Menswear. Check out the full story http://bit.ly/2ooYgVj #concreteicons

Posted by Concrete on Sunday, April 2, 2017

 

 

Then one of our biggest athletes, Ramy Ashour, starred in his own video, and guys can we please point out the selection of music? It is a drool inducer!

 

Ramy Ashour for Concrete Menswear

Iconic Men | Winners always head to guaranteed quality | Ramy Ashour for Concrete Menswear. Check out the full story http://bit.ly/2n0Fjbq #concreteicons

Posted by Concrete on Sunday, April 2, 2017

 

 

OH MY GOD! Aly Mazhar in a leather jacket, getting out of a convertible car, with the same music, is too much to handle. TOO MUCH!

 

Aly Mazhar for Concrete Menswear

Iconic Men | Sustain your healthy lifestyle yet maintain your elegance | Aly Mazhar for Concrete Menswear. Check out the full story http://bit.ly/2n0uVAC #concreteicons

Posted by Concrete on Sunday, April 2, 2017

 

 

Then Concrete had to take it one step further, with Ahmed Hatem as an introvert photographer, looking hotter than hell.

 

Ahmed Hatem for Concrete Menswear

Iconic Men | Concrete pieces always mirror the iconic man inside | Ahmed Hatem for Concrete Menswear. Check out the full story http://bit.ly/2owgbGS #concreteicons

Posted by Concrete on Sunday, April 2, 2017

 

 

Here are some of the hilarious reactions that had people say stuff like “they’re more beautiful than my life” to “why are you doing this to us”:

 

 

 

 

 

 

WE SAID THIS: 7ader Concrete. Hanshaga3 ElMasry.

avatar
Guest writers who have worthy insights on pressing matters, that they feel the need to share with the world

Comments