Fashion & Beauty

Six Accessorizing Rules You Should Break

Six Accessorizing Rules You Should Break

Rules are made to be broken. Yes, that’s the number one rule you should follow when it comes to fashion and style. Of course, there are some style rules that we should abide by, but others are just oh-so-ridiculous. Here are some accessorizing rules you should break. Things that were once “no-nos” are now perfectly […]

What to Wear if You’re a Plus Size

What to Wear if You’re a Plus Size

Egyptians have a tendency to add their own touch to everything, unfortunately turning what once was a stylish look to a horrible version of it. Exhibit A: You watch a fashion show on E! and you want to be the next fashion idol after Kim Kardashian. There she is in a tank top, jeans and […]

Music Festival Fashion Trends in 2014

Music Festival Fashion Trends in 2014

Ahh, festivals. The poor man’s ballroom. Festivals are the place to be. They’re where the wanderers of the world convene to enjoy days of good music, cheap beer and unhealthy food. Those who enjoy the earthy, eclectic atmosphere lust after festival season and spend their days on a dusty blanket having an unparalleled time. Emma […]

Spring/Summer 2014 Trends

Spring/Summer 2014 Trends

Despite the chilly weather, Spring is upon us and what better way to celebrate it than by looking through this years Spring/Summer collections? Seeing as how the Middle East has been slowly, but surely, cementing its place in the fashion industry, it makes perfect sense to observe what our fellow Middle Easterners have up their […]

What Your Nail Polish Color Says About You

Believe it or not, your favourite nail polish colour does say a lot about you! Aside from your sense of fashion and style, the color you pick to paint your nails with can reflect your interests, lifestyle and personality. Get to know yourself through your favorite nail polish color. 1. Neons You are a party animal! Your […]

5 Hijabi Fashion Instagram Accounts You Should Follow

5 Hijabi Fashion Instagram Accounts You Should Follow

Our beloved Instagram – regardless of the fact that the app has allowed us to unleash the hidden photographer in all of us (despite it all being around food), Arab and mostly Cairene fashion lovers have taken it to a whole new level. Yes there are lots and lots of Instagram accounts that showcase the […]

Trends to Expect in 2014

Trends to Expect in 2014

Last time, we made fun of horrible Egyptians style trends in 2013. This week, we move on to 2014 trends. Every year slight shifts happen on the style scene, until three years down the line and you’ll find everybody is dressing differently. 2014 has many trends making a comeback and some completely new ones. New […]

Best Dressed Female Arab Celebrities of 2013

Best Dressed Female Arab Celebrities of 2013

While we all have our bad days, some celebrities seem to always pull off a perfect look. I mean, seriously, some of them are never caught with a fashion faux pas. Here is a list of the best dressed Arab female celebrities – from royals to presenters to musicians; you will definitely find your favorite […]

5 Worst Fashion Trends of 2013

5 Worst Fashion Trends of 2013

So with 2013 wrapping up and all, it’s been yet another interesting year in Egypt. As you already know, the style aspect here is not the best in the world – we, as Egyptians, manage to butcher the fashion industry yearly. Here are the five worst fashion trends to hit our streets in 2013.   […]

The Most Stylish Young Arab Women

Women with a unique style always stand among the crowd, they are the ones who inspire others to express their personality through their outfits. They are also the ones who inspire women to dress as if the streets are their runway. Therefore, we’ve decided to highlight some of our favorite young and most stylish Arab […]