Fashion & Beauty

Amina K. Launches Spring/Summer 2014 Eyewear Collection

Amina K. Launches Spring/Summer 2014 Eyewear Collection

Amina Khalil, the designer behind local fashion label, Amina K., is one of my favorite Egyptian fashion designers. Mainly because I’ve witnessed how she has steadily grown her label over the past five years and how she maintains a certain Egyptian aesthetic that you can feel in her collections. You’d probably know Amina K. for […]

5 Trends to Replace in Ramadan

5 Trends to Replace in Ramadan

It’s Ramadan. That means we are hot, hungry, thirsty and probably sleepy, however that doesn’t mean we don’t look stylish. Here are the five trends you should replace this Ramadan.   Mom Jeans Instead of Ripped Jeans I love me some ripped denim as much as the next girl. This Ramadan, though, I think Mom […]

How to Wear a Crop Top as a Hijabi

As someone who wears hijab, there is always that question about whether I can pull off a trend or not; “But, can I wear this?” Sometimes, it is hard to pull off a trend without complicating it. Luckily, the crop top trend is one of the trends that actually looks perfect on hijabis. Here are […]

Show-Stopping Summer Hair Trends

Show-Stopping Summer Hair Trends

L’Oreal has a tradition of releasing the best hair trends for every season with IT LOOKS, and this time they’ve done it with award-winning hairdresser Christophe Gaillet. Christophe has been a L’Oreal Ambassador for 20 years and Crowned the AIPP (Association Internationale Presse Professionnelle Coiffure) Grand Trophy 2013-2014. I had the chance to get a […]

Cairo Fashion Festival 2014

Cairo Fashion Festival 2014

Last Friday, Cairo Fashion Festival Second Edition took place at Cairo Festival City. This fashion event was different than all the rest – it’s the closest thing we’ve have to a fashion week with a professional runway, VIP guests and the best designers in Egypt. The event ran all day, from a morning bazaar to […]

Six Accessorizing Rules You Should Break

Six Accessorizing Rules You Should Break

Rules are made to be broken. Yes, that’s the number one rule you should follow when it comes to fashion and style. Of course, there are some style rules that we should abide by, but others are just oh-so-ridiculous. Here are some accessorizing rules you should break. Things that were once “no-nos” are now perfectly […]

What to Wear if You’re a Plus Size

What to Wear if You’re a Plus Size

Egyptians have a tendency to add their own touch to everything, unfortunately turning what once was a stylish look to a horrible version of it. Exhibit A: You watch a fashion show on E! and you want to be the next fashion idol after Kim Kardashian. There she is in a tank top, jeans and […]

Music Festival Fashion Trends in 2014

Music Festival Fashion Trends in 2014

Ahh, festivals. The poor man’s ballroom. Festivals are the place to be. They’re where the wanderers of the world convene to enjoy days of good music, cheap beer and unhealthy food. Those who enjoy the earthy, eclectic atmosphere lust after festival season and spend their days on a dusty blanket having an unparalleled time. Emma […]

Spring/Summer 2014 Trends

Spring/Summer 2014 Trends

Despite the chilly weather, Spring is upon us and what better way to celebrate it than by looking through this years Spring/Summer collections? Seeing as how the Middle East has been slowly, but surely, cementing its place in the fashion industry, it makes perfect sense to observe what our fellow Middle Easterners have up their […]

What Your Nail Polish Color Says About You

Believe it or not, your favourite nail polish colour does say a lot about you! Aside from your sense of fashion and style, the color you pick to paint your nails with can reflect your interests, lifestyle and personality. Get to know yourself through your favorite nail polish color. 1. Neons You are a party animal! Your […]