Fashion & Beauty

Saudi Hunger Games Just Happened at an All-For-5 Riyals Sale and We’re Afraid

Saudi Hunger Games Just Happened at an All-For-5 Riyals Sale and We’re Afraid

Forget about Jennifer Lawrence’s cute version of The Hunger Games because Saudi women proved that they’re just as fierce when it comes to retail. A video of women losing their calm at a store went viral and we have to admit, we’re scared.   A store, which we cannot identify yet, apparently had an all-for-5 […]

How to Get Your Hair Ready for Sahel’s Infamous Humidity This Summer

How to Get Your Hair Ready for Sahel’s Infamous Humidity This Summer

  Anyone with an Instagram or Facebook account is well aware that 2017 is all about curls. Women are becoming obsessed with a look that we’ve all tried our best to get rid of at one point. Big shiny curls with curled bangs and preferably a tan is the most wanted look this year. There’s just […]

Here’s How You Can Meet Huda Beauty in Dubai Tonight

Here’s How You Can Meet Huda Beauty in Dubai Tonight

  If you haven’t heard already, makeup guru Huda Beauty is releasing a 3D Highlighter Palette quite soon.   It gets better. Today, can actually meet Huda at The Dubai Mall in Sephora from 7 pm to 9 pm as fans will get the chance to exclusively purchase the new palette before the day of […]

Why Arab Women Are Not Just Bystanders When It Comes to Fashion

Why Arab Women Are Not Just Bystanders When It Comes to Fashion

Middle Eastern style has evolved with modern life in Arab countries. The region is, of course, firmly rooted in strong cultural identity. As such, Arab women’s clothing is often mistaken in the West to be strictly adhering to traditional Middle Eastern outfits. In reality, Arab women are just as stylish in dress as they are […]

Sarah Bahaa: The Egyptian Fashion Designer on a Mission to Change Hijabi Fashion

Sarah Bahaa: The Egyptian Fashion Designer on a Mission to Change Hijabi Fashion

  Whenever people say fashion designer, I would always imagine a man in a suit that’s going through a midlife crisis. As of recently, the fashion scene has changed so much in the Middle East, and we’ve been hearing names of younger designers who are making it big.   One of the recent ladies to […]

Why Do Egypt’s H&M Employees Think It’s Okay to Not Give Us Our Change?

Why Do Egypt’s H&M Employees Think It’s Okay to Not Give Us Our Change?

  We’ve been suffering from an economic crisis in Egypt this past year. Not a single store or product hasn’t increased their prices by at least the double. Even everyone’s favorite retail store, H&M, that once used to be affordable is now ridiculously expensive. Add to that, the fact that employees simply assume you don’t want your […]

Meet Nada Adel, Egypt’s Lingerie Queen

Meet Nada Adel, Egypt’s Lingerie Queen

  Today is International Lingerie Day, so I thought why not celebrate one of our own. Egyptian designer Nada Adel has changed the game and introduced lingerie to retail. In this Scoop Empire feature, I get up close and personal with her to find out more about how she made it.     Why lingerie?   […]

UPDATE: Bebe to Close All Its Stores in the US but Not Egypt

UPDATE: Bebe to Close All Its Stores in the US but Not Egypt

The article has been updated since the time of its publishing.

  The world is coming to an end. That must be it. There are a few things we enjoy in Egypt, and Bebe is one of them. Our favorite party dresses store is about to close its doors once and for all next month, and  we will never look glamorous again. We can’t deny that […]

Up-and-Coming Models in Egypt You Need to Follow on Instagram

Up-and-Coming Models in Egypt You Need to Follow on Instagram

We like to think of Instagram as a VIP pass to the best fashion parties, behind-the-scenes snaps, and off-duty stylings of our favorite models and fashion insiders. It’s the number one place to catch a glimpse of eye candy, from street style accessories to inspirational #OOTD looks.   The fashion industry has been booming for […]

Saudi Princess Deena Aljuhani Abdulaziz Gets ‘Fired’ from Vogue Arabia

Saudi Princess Deena Aljuhani Abdulaziz Gets ‘Fired’ from Vogue Arabia

  The Saudi princess at the helm of the newly launched Vogue Arabia claims she was fired from her post as editor-in-chief after just two print issues of the luxury fashion magazine.   Deena Aljuhani Abdulaziz, who had no previous editing experience, was appointed by Condé Nast International in July, ahead of the title’s first […]